Advertizing in a Conservative Society

Paper Summary:

Advertising is a major marketing tool for organizations to sell their products and services. The paper argues that in conservative societies however, it is virtually impossible to convey message in an attractive way. This paper discusses the Saudi society and the approaches to advertising as compared to the United States. It discusses advertising mediums such as television commercial and the internet and shows how messages put across to the consumer differ between the two countries, based on cultural demands.

From the Paper:

"Extensive efforts are made to keep the society segregated so that no mingling or socializing for the two is possible. As a result, educational institutes are segregated and the workplace does not employ women much. There are strict laws regarding women covering themselves, traveling with a male relative and driving. Moreover, media, along with the Internet, is heavily censored for any trace of irreligious content. However counteracting this heavy religious influence is the compulsory economic development that Saudi Arabia cannot avoid or stop."

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