Abstract In this paper the writer uses several examples to illustrate that families are generally depicted to be very different than real families in the way in which things are handled and discussed.
From the Paper "As the years go by shows are offering real life problems with real life choices, and it is something that is relatively new for the industry to do. Friends, for instance, have many episodes to deal with some problems such as a pregnancy or other issues. The depiction of families on television has always been structured for the parents to be good parents and the children to rebel in ways that are cute and not dangerous. This has not changed a lot but the world of television is beginning to delve into some real, issues , including internet dangers."
The following paper examines the social context of language in advertising and the way in which companies manipulate the language in adverts to persuade the consumer to buy their products.
Abstract The author discusses the different techniques used in manipulating words in advertising, for example, the use of rhyming, alliteration and metaphors. The writer also gives us some examples of each technique, and looks at what effect the applied technique has on people.
From the Paper "Language is considered as an effective tool in extending a company"s message to the people, particularly to consumers. Companies with different products to sell use advertisements to provide the consumer product awareness, and this will not be effectively done without the use of language. There are several ways in which companies and advertising firms use the written word to persuade people to buy their product. The first technique is the use of rhymes in product advertisements. Rhyme is defined as the "identity of sound between endings of words or verse-lines" (Duncan, Advertising--- The Features). An example of rhyming is the slogan used by the fast-food chain Burger King: "It ain't the same without the flame". This slogan informs the consumer that Burger King's burgers are not fried, but broiled, assuring the consumers that the fast-food chain give importance not only to the quality of their product, but to the customer's health as well."
This paper sheds light on some of the factors affecting employee retention and offers typical solutions, focusing specifically on the electronic systems industry.
Abstract The following paper examines the issue of employee retention and obtainment, which is an intensive struggle between employer and employee. Retaining and obtaining employees in today's economy is a constant campaign for the best and most deserving workers and thus this paper suggests ways of improving employee relations by improved communication, incentives, good benefits a pleasant office climate and more. The information contained within was compiled from literature found in public libraries abroad, third party investigations and personal observation.
From the Paper "During the 1990s, job seekers had a dizzying array of choices when they searched for work. It was a difficult task for employers to keep employees. Losing employees always meant losing knowledge, capital, skills, and experience (Watson, 2000). Losing knowledge was a major concern to organizations. If an organization lost an employee with a great amount of knowledge, it essentially lost revenue that the employee would have generated. If an employer lost an employee with a great amount of experience, it would take lots of time and money to retrain a new employee for positive production. Experience is an intangible that is relied up heavily. Every worker carries with him or her at least three basic types of experience. Every worker posesses a certain amount of industry, company, and position specific experience."
A look at three major technology platforms for communication: Wireless Access Protocol, General Packet Radio Service, and the third generation Universal Mobile Telecommunication System.
Abstract This paper examines these three main types of platforms for this technology and their suitability with the consumers. Each system is defined and advantages-disadvantages discussed. The writer looks at the compatibility of each system for different services required.
From the Paper "The acronym WAP stands for Wireless Access Protocol. This simply means that it is through WAP the wireless devices communicate. A lot of different types of data can be sent via a WAP. One of the main uses of WAP is in cellular phones and the exchange of data being voice or short messages. WAP is technically compatible with most of the GSM services and clients. There can be either a dedicated WAP server or a traditional web server to "power" the WAP. All these components must communicate with one another, as WAP itself is only a protocol."
Abstract The author of the paper shows that even though most people acknowledge that words can do real harm, many continue to insist that sexist language is a trivial concern. This paper looks at the reasons why it is important to be careful about the language that we use. It is all too easy for opponents of care in language to toss off concerns about bias as "political correctness". But it is important that the rest of us insist that "political correctness" can be viewed another way: As basic courtesy and civility. The paper uses several examples to demonstrate sexist language.
From the Paper "The first comes from my high school, where one of the teachers a man ; would always scoff at requests by students that he not used biased language. ;I never feel left out when people talk about men; as meaning all of humanity; he would say. I know that they;re talking about the species as a whole, not just people with Y chromosomes. He was, it should be noted, speaking without any apparent irony. He never seemed to be able to appreciate the fact that while he might not feel left out, women and girls would."
Abstract This paper discusses the effects of media conglomeration. The writer presents the case that this type of intensive ownership has a negative impact on the media industry. Legal issues are outlined. Suggestions are made for government involvement in order to regulate ownership.
From the Paper "Media has become big business and recently that business has turned into heated debates about conglomerate ownership and its affect on the purity and credibility of the media itself. Within the last decade the media has become a business that is like every other business, in which the larger companies are rapidly vying over and bidding for the smaller ones. The winning bid takes the smaller company and absorbs it into their every growing business. The smaller companies "feed" the larger ones and give them more funding and power to continue the quest for additional mergers and take overs. As the conglomerate begins to grow others start referring to it as a giant and its power becomes something to contend with. Smaller groups cannot compete with the ever-growing conglomerate and soon it the only small companies that others can purchase are the ones the giant passes over. It becomes a snowball that simply grows as it rolls and the larger it gets the more easily it topples everything in its path."
Abstract This paper presents a discussion on gossip, particularly why gossiping is so popular and how it affects people and society. Additionally, this paper addresses various ways to prevent gossip. The paper is based on the book by Rabbi Stephen Wylen's "The Power of the Word" and other scholars wishing to decrease the amount of gossip spoken. The paper looks at gossip as a social need yet also shows its damaging effects on society.
From the Paper "Dirt, mudslinging, hearsay and tittle-tattle are words synonymous with gossip. Encarta defines gossip as conversation about personal or intimate rumors or facts, especially when malicious; informal and chatty conversation or writing about recent and often personal events. Rumors are closely related to gossip in that rumors are usually gossip that is spread and repeated about a person's intimate details. According Robin Dunbar author of Grooming, Gossip and the Evolution of Language, gossip is a natural part of the human species, as apes and monkeys, humanities closets kin used language to keep up to date on the happenings of friends and family, just as we do. Dunbar believes that we need conversation to stay in touch, and we need it in ways that will not be satisfied by teleconferencing, e-mail, or any other communication technology. From a religious perspective Rabbi Stephen Wylen suggests in his book The Power of the Word that "idle gossip and malicious speech are the most frequent and pervasive sins of ordinary life" he believes people either consciously or unconsciously ?persist in patterns of speech that disrupt relationships, create unhappiness, and even endanger lives.? However one chooses to rationalize gossip it has become so imbedded into American culture that oftentimes we cannot decipher mere gossip from news."
Abstract This paper analyses how videoconferencing has revolutionized the telecommunications industry. It details the technology and lists the many different places that it can be applied. It looks at how videoconferencing is used in the business world and how it has changed the face of business and communication. The paper also looks at how it has become a factor in home-based businesses in a positive manner. According to this author, it has opened up the world to anyone because this technology allows people worldwide to communicate and share ideas with one another.
From the Paper "The videoconference connections may be limited to a closed network such as LAN (Local Area Network) or may use public networks such as regular telephone lines. Integrated Service Digital Network (ISDN) has considerably reduced the expense of videoconferencing making it economical as well as high quality. ISDN works over regular copper telephone lines, transmits at a minimum of 128 KBPS per line, and provides dedicated bandwidth for smooth audio and video. In contrast, a regular Internet connection may cause audio clipping delays resulting in jerky video on slow networks."
Abstract This paper shows the advantages and disadvantages of making investigative reporting a career. It discusses ways one could break into this field, the monetary gains, the risks involved, as well as a typical day in the life of an investigative reporter.
From the Paper "Being an investigative reporter has both its benefits and drawbacks. In my opinion the biggest benefit of this career is that each day is different. On any given day, an investigative reporter can be doing any of the following things: doing undercover work in the field, editing tape, writing script, interviewing sources, attending local meetings, or doing research on the internet or at the courthouse. Unfortunately, the advantage of getting to do something different each day also causes the biggest drawback in the field of journalism. The long hours and unsteady lifestyle of being a journalist are the drawbacks of this career."
Abstract This paper describes "Born To Be Good?" by Celia Kitynger, examining the key role of social context in determining altruistic or moral behavior. The writer explains that social context may be the most significant factor in moral behavior, but most likely it is a combination of empathy, cognition, and social context that causes people to act altruistically.
From the Paper "In her article "Born To Be Good"? Celia Kitynger examines the "key role of social context" in determining altruistic or moral behavior. Citing numerous journal articles that support or refute her beliefs, Kitynger concludes that "people are fundamentally pro-social beings, whose ability to act on altruistic impulses and moral principles is sometimes inhibited" by social pressures. Kitynger's article accurately portrays the ambiguity of altruism and the author presents a balanced point of view. First describing the everyday kindnesses we all witness or participate in and moving onto broader and bigger acts of altruism, Kitynger debunks assumptions about the self-serving nature of moral behavior. "
Abstract The paper studies the role that the media plays in perpetuating prejudice. It looks at the prejudice prevalent in the marketing strategies of television and then moves on to suggestions for improving equality in television's marketing strategies.
From the Paper "The media has become an educational tool and source and the society has unconsciously grown dependent upon it for development and understanding of one self. Media has become a part of our culture and plays a pivotal role in societal norms."
Abstract This is a paper that researches the different forms of business communication, including the transmission of ideas and messages over great distances. The author discusses the role of both verbal and non-verbal communication in the workplace, including body language and how different interpretations of language can lead to misunderstandings in the business world. The tone one uses, either verbally or electronically is an intricate piece of the business puzzle and can make or break any deal. The author also details the importance of communicating clearly and concisely in the global world of business where often different dialects can cause unnecessary confusion.
From the Paper "Upon hearing this, the employee may interpret this to mean he/she is not working hard enough and get upset. This is a misconception of non-verbal messages. As a result of this, people need to watch not only the words and phrases they use, but also the tone of their voice. An employee should consider the tone of their message, whether depending on who they are speaking to and when. Tone is present in all communication activities. Ultimately, the tone of a message is a reflection of the speaker and it does affect how the listener will perceive the message. Tone can sometimes be difficult to consider when it is presented over a technological medium. Unarguably, however, tone can be presented via writing an e-mail message, over the phone, or through a video conference. It is still possible to express tone while using a form of technology."
Abstract This paper discusses the theories found in "Arts of Contact Zone" as seen in the communication style of Malcolm X. Pratt's concept of a 'contact zone' is introduced and then defined in terms of Malcolm X. Examples of his leadership and communication style are given as they fit with the theories of Pratt.
From the Paper ""Arts of the Contact Zone." By Pratt, Mary Louise, states the art of conversation, and communication depends upon varying cultures, their dominance over one another and the perspective that one sees the other from its own. Malcolm X's autobiography published shortly after his murder in 1965, relates in the matter of communication, and "contact zone" so highly accomplished with his group of people that only a physical gesture of a finger was sufficient enough to silence a crowd of millions, in a public gathering."
A discussion of the claim that "agenda setting" by the popular media is the most important factor in shaping the public's view of the importance of an issue.
1,270 words (approx. 5.1 pages), 11 sources, 2002, $ 43.95
Abstract This paper examines the research that has been done on the phenomenon of agenda setting by the popular media, and the influence it has on public opinion. The relevant literature is reviewed, demonstrating that a plethora of studies have established that agenda setting is a common occurrence in the popular media. The opposing argument, that the evidence for agenda setting is purely correlational, is addressed. The effects that this influence has on the public's view of what issues are important are explored.
From the Paper "Agenda setting is a real phenomenon, and is the most important factor in shaping the public's view of the relative importance of a story. Early studies in communications revealed that the media had a minimal effect on public thinking. As such, the study of agenda setting has become one of the first real investigations into the powerful effect of the media on public opinion (Morgan). Agenda setting is important because it shows that the news media has an important role to play in the subjects that the public think about. Agenda setting, in its most insidious form, tells the public what political matters to consider important (Severn & Tankard)."
Tags: communications, thinking, socioeconomic, political, Shaw, McCombs, election, news, television
This essay compares the strength and weaknesses of news coverage on television and newspaper and uses the World Series as the common reporting subject.
Abstract This essay compares the coverage of the World Series by newspapers and television news and concludes that neither the newspaper nor the television news was better. The author states that personal taste dictates the selection. The author prefers television coverage because, as a novice to baseball, she could enjoy the sights and sounds of the World Series. The presentation of the strengths and weaknesses for both the newspaper and television news coverage are thoughtful.
From the Paper "Both newspapers and news shows provide the public with information of interest; however, after researching, I can now conclude that the newspaper reporters wrote their sports stories with the interest of the busy working adult in mind. Newspaper articles went straight to the point by stating the game's final score toward the beginning of the article and supporting details and quotes later on."
