Abstract The paper analyzes whether humor in radio advertising aids the listener in comprehension and recall. The author discusses past experimental studies that look at the effect of humor in advertising upon source credibility, comprehension, and audience preference, and compares them to the author's own method of experimentation.
From the Paper:
"The use of humor in radio advertising is not a new concept. Every year millions of dollars are spent in the development and execution of humorous advertising in the United States. It is a tool that advertisers and radio stations have been using for years to grab the attention of their listeners. They use humor to help them place a product image in the listeners mind, but does this technique really work? Advertisers use humor appeals in radio advertising in order to differentiate a product whose advertising faces a heavy amount of corporate noise. The use of humor, some advertisers feel, can help listener recall, and attitude toward the brand. Humor, however, is hard to conceptualize or put into operation."?
Abstract This paper starts by defining group dynamics and examines the popular TV series "Survivor" exemplifies this concept. It states that TV viewers experience a taste of reality when watching the show as it "stars" real people. The essence of the series is forming a solid group and thereafter dismantling it.
From the paper:
"Television, like most media forms, is intended to show, rather than simply tell, something about the human condition. As a viewer, television has the capacity to act as a mirror into our own lives, or the lives of people we know. Current television shows allow viewers to leave the stresses of their own lives, and become a part of the lives of characters we relate to, or who are so far from our own experiences that we forget about our own problems, anxieties and worries, to participate in the often tranquil or happily exciting lives of another person."
Abstract This essay critically analyzes the media's function in society today. The writer contends that it does not function as a source of entertainment and it does not reflect the needs and values of the society, rather the media perpetuates a system of conditioned responses to formulas which seem to be reflecting on the values of the society.
From the paper:
?When we state that the media functions as a source of entertainment and reflects the needs and values of the society we are being naive. That may have been the case ten years ago but today, in the era of the communications revolution the situation is much different. The reach and the scope of the media through technology has allowed it to become the agenda setter rather than the community and the values that the media propagates then become the values of the society.?
Abstract This paper examines the relationship (competition) between the two biggest telecommunication companies in America, AT&T and MCI. It first explores the history of telecommunications in America and its development in the digital/technological age. It focuses on the anti-trust and fair competition laws generated in part of the telecommunication revolution. It further discusses the companies' grasp for the market share.
Table of Contents
1.Once upon a time, telecommunications was simple
2.The Facts of Organizational Life
3.Conclusion
From the paper:
"...after the dawning of the telecommunications age, things did in fact remain relatively simple in the United States because of the essentially monopolistic nature of the business of providing telephone service to those Americans who had it. Now, however, of course the situation is much more complicated. Not only does there exist a multiplicity of companies competing with each other for the business and dollars of the consumer, but there are also a wide range of services that were not only unheard of but undreamed of only a few decades ago. This paper examines two of the major players in the current telecommunications game ? AT&T and MCI."
Tags: phone, competition, telecommunications, history, America
Abstract This paper examines the relationships between nurses in the same unit by drawing upon the author's own personal experiences and the experiences of other nurses in the field. Three proposed questions are answered using the author's unit as a kind of ?test case.' The writer uses this case to aid in making larger generalizations about nursing and about the nature of leadership in a unit of nurses.
From the paper:
?As I have said above, nurses are often thought of as part of a "second tier" of authority, between that of doctors and physicians assistants (as well as other non-medical personnel on the ward, such as secretaries and receptionists). But on the unit I was assigned to, a clear hierarchy of leadership presented itself within the unit of nurses themselves. This hierarchy was partially determined by assigned authority.?
Abstract This paper argues that modern-day students are less likely to read books for stimulation then in previous times. The author argues that television and the internet have replaced books as a source of information, when faced with a choice between reading a book for pleasure or watching television, they will choose the latter. The author argues that books will always exist, but due to the advances in technology, their importance has been in a steady decline.
From the Paper "People of my generation have grown up on television, CD players, videogames, and most recently, computers and the Internet. With all these graphic-intensive, interactive alternative forms of entertainment available to students, it is no wonder why they are less likely to pick up a book to enlighten themselves when they can accomplish much of the same with much less effort and thinking involved."
Tags: books, mediation, internet, computers, encyclopedia, reference, television, entertainment
Abstract This paper is an in-depth examination of how to deal with the issue of hate speech. The author looks at the Constitution, specifically at the contradictions between the 14th Amendment and the concept of freedom of speech. The author looks at some of the commentary written by Jon Locke, or Jon Stuart Mill, and even Aristotle, on the problem of freedom of speech. The author presents historical and modern-day examples of some of the conflicts that have occurred in trying to determine the parameters of freedom of speech, and hate speech in our society.
From the Paper "John Locke would probably have weighed in on the importance of limiting the speech before it gets to the point where person feels that he or she is endangered. His empirical system of philosophy emphasized the importance of the experience of the senses in pursuit of knowledge rather than intuitive speculation or deduction. Having come into this world with our minds entirely free of innate conceptions, Locke argued that all human thought is based upon experience. And it is the experiences of minorities within American culture that makes them fear the consequences of hate speech; they have learned through their experiences in the world that bigoted speech easily and often turns into bigoted action (Dunn 48). Another essential part of Locke's philosophy was that all persons are born equal, which would no doubt incline him to value the equal protection of each person under the rule of law (Dunn 121)."
Abstract The paper examines male and female gender roles and discusses how they have magnified the myth of women's equality with men. The notion of gender confusion, and a subconscious fear of independence by women is documented in the research published in 1981, by feminist author Colette Dowling. She labeled this phenomenon the Cinderella Complex, and her research, conducted in the 1970s has served as the foundation for research on male and female roles in today's society. There is an abundance of material available on this topic, some of which are examined and include current research, books and movies that have been released using the theme of "Cinderella."
From the Paper "In the decades following Colette Dowling's 1981 introduction of the concept of gender confusion and misconceptions that she called the Cinderella Complex, women as well as men gradually became more comfortable with the reversal of sexual roles. As society moved toward the end of the twentieth century, the vivid images of the female as the damsel in distress and the male as the protective provider appeared to be fading from its collective consciousness and to be associated much more with the past than with the present. A mass media that had contributed greatly to the repeated impression of these older sexual stereotypes began during this era to promote a perception of the female reflective of her new, improved and much more liberated place within society. Standard-Times correspondent Sarah Guille pointed out this promotional transition in a 1999 article dealing with modern myths and their effects on both media and society. Guille noted that modern scenarios portrayed a Cinderella who, "instead of being carried off in a horse-drawn carriage to a fairy-tale castle with Prince Charming, went to work and could make her own ball gown, build her own castle and take responsibility for her own happily ever after" (Damaged by the Myth)."
Abstract This paper explores the relationship between managers and their employees. The author relates a brief history of how workers are viewed by their managers and then a case study of a manager's relationship to the forty employees that she oversees is detailed. The author poses several questions in order to show different issues that a manager faces and how some of those decisions are made. The author explains how the manager's relationship with their employees has a direct impact on the department's success or failure.
From the Paper "Q: What are the barriers that you face in being an effective manager?
"A: How long a list do you want? I think that the hardest thing for me is that the company has been involved in a series of shufflings and re-organizations over the past year and a half after we were bought, and this means that the lines of authority keep changing. That means that often something that I say is undercut by someone else, which makes me look as if I don"t know what I"m doing. And that's the best way that there is to lose control.
"Another problem ? and this is not something that I would want broadcast ? is that the people I work with tend to be very good at their jobs ? which is great, of course. But it also means that a lot of them are really arrogant. They are a little challenged when it comes to following directions and so sometimes I have to resort to that time-honored line of the paternalistic leader: Do it because I said so."
Abstract This paper examines the trial of O.J. Simpson for the murder of Nicole Brown and Ronald Goldman. The paper uses legal terms to define murder, examines the life of O.J. Simpson and his relationship with his wife, Nicole Brown. Using several books written by the major figures in the case, Marcia Clark, Robert Shapiro and Daniel Petrocelli the paper examines the evidence, standards set by both the defense and prosecution, as well as the actual conduct of the criminal trial in order illustrate why he was not found guilty. The civil suit brought against O.J. Simpson by the Brown family is also examined briefly.
From the Paper "The defense contended that all of this blood evidence was contaminated and/or planted by racists in the LAPD. (CNN.com) But even if Mark Fuhrman is a racist, this does not mean he planted evidence. And even if he did plant the alleged evidence, the fingerprint, this does not make the rest of the evidence pointing to Simpson go away. (Clark 482) The police had no access to Simpson's blood to plant. "This was preposterous" All of the blood was observed by investigators before Simpson returned to Chicago. As far as the glove was concerned, not one of the many officers at the crime scene ever saw a second glove there. Hence, there was no second glove to pick up and plant.? Not is there any evidence that anything happened to ruin the blood during the police's procedures for collecting and testing it."
Abstract This paper presents a detailed discussion about the media equation theory and its applications. The author of this paper uses the movie "The Truman Show" to develop an understanding for the reader of what the Media Equation Theory is and how it can be applied to media examples such as the movie.
From the Paper "The technological explosion of the last three decades has taken us to places we never dreamed before were possible. With each passing year, the technology becomes more linked to human thought and emotions than ever before. Today, there are studies being conducted worldwide to understand the phenomena of people treating their media tools in the same manner that their human interactions are treated. For several years, the habits and protocol of people who work with these questions have been narrowly defined by the rigid demands of research protocol. However, recently a movie was put on the market that studied the very human and technology theory of media equation. This movie underscores the theory and the theory's application to real life. It proves the theory because the human viewers relate to Truman as if his life was real and Truman believes that he is living in the real world due to technological interferences."
Abstract The writer examines the essay titled "Hate Radio" in which Williams expresses her alarm about the absolute freedom of expression allowed on the radio which in turn has become almost hate talk and open racism.
From the Paper "In her essay "Hate Radio," Patricia J. Williams comments on the growing trend of "anything goes" talk radio, led by radio personalities who seem determined to anger as many people as possible, and who cater to an audience of people empowered to say almost anything, no matter how prejudiced or ill-informed about other groups of people."
Abstract This paper briefly looks at the economic and corporate background to the merger and discusses the detail of how these two companies joined. It looks at the new roles given to upper management and how the merger also affected the majority of the workforce. The writer also examines prior expectations of the merger and how these are working out in today's market reality.
From the Paper "In the 1990's, in an effort to increase their size and scope, several companies merged. Mergers were created by-combining strengths with, or acquiring establishments that manufactured similar merchandise. Occasionally, acquisitions of companies from different sectors occurred in the interests of diversification. Corporate mergers increased in the nineties due to the booming stock market riding on the technology wave. Various sectors of industry went through phases of deregulation and market-globalization. With markets getting smaller and more interlinked, many companies chose to acquire companies that they felt would help them expand and/or help gain capital for future expansion."
Tags: shareholders, stock, entertainment, public, company, attack, wall, street
Abstract An analysis of the way the media handles several events and how the media can form our views and opinions. It discusses the O.J. Simpson case, September 11th, The Vietnam War, Muslim women and more. The media has also spread the word about life in other regions. The media has enabled us to learn what life is like for others. The power of the media as an industry has given women a rightful platform and an opportunity for rightful self-empowerment. Women are able to communicate like never before thanks to television shows that cater to their needs. It discusses The Lifetime Channel which airs shows that are specific to women.
From the Paper "The media industry is one of the most power entities in the world. One written word can help a company boost its revenues by millions or cause the company to go bankrupt in a New York minute. Every day millions of people watch television, listen to the radio or read newspapers. The in-home viewing time for television is about six hours per day (Kennedy). The OJ Simpson trial, the Olympic bombing and the terrorist attacks on the World Trade Center are some of the media events that kept Americans glued to their television sets."
Abstract A discussion of the negative and fewer positive effects that television has on children and their language skills. Several propositions seem undisputed by all the researchers such as: children are the largest audience for television, television is a continuing interest for most children, and television can provoke a response in children. This paper concludes that television can invigorate the vocabulary of children, encourage their reading, and inspire their writing.
From the Paper "Without doubt, television influences the mental processes and speaking habits of young people who may develop their language skills in the family den as much as they do in the classroom. Indeed, statistics abound on the television habits of children. High school seniors will have watched about 15,000 hours of television by the time they graduate (1986 Nielson Report as cited in Powell 41). To gain perspective, Hal Blythe and Charlie Sweet put it this way: "By the time the vidkids matriculate at their favorite institution of higher learning, almost one-half of their waking life will have been spent being Superseted, Chromacolored, and Colortaked" (22-23). Sister Rosemary Winkeljohann reports this incident: A few seasons ago, on an episode of "Happy Days," Fonzie got a library card as a small part of the overall story. The producers thought nothing of it until they later learned that librarians all over the country were swamped the next day with children coming to the library. Children who had never used the library facilities now wanted library cards! (100) "
