Abstract This paper deals with how public relations has become an integral part of most successful corporate entities and how and why these corporate and political entities must build their own personal definitions on the role of public relations in modern business practices.
From the Paper "First and foremost, PR serves as an educational tool for managers, employees, and customers. It can explain and demonstrate the quality vision of a corporation when presented in a true and real fashion. Moreover, public relations personnel must always be evaluating the concepts of this vision of quality. Constant evaluation must lead to improvements of the vision so as to avoid a stale plateau in the progression of the company. In line with avoiding stalemate and plateau, PR personnel must also avoid the use of traditional means by which to present their information. Credibility is lost without originality, and corporate employees tend to have a short attention span if they have already seen the used presentation method before. The information that is being presented to the company must be valid as well. This responsibility also falls on the shoulders of public relations. By integrating one's work into research, marketing, and surveying public expectations, PR personnel can, ?narrow the gap between what customers expect and what they receive from an organization.?[1] The main purpose of public relations teams is communication. This point was stated earlier by Cutlip. This communication is a constant process, thereby establishing the responsibility of PR people to be able to provide information on demand. This ever-running cycle of communication causes a long-term outlook within public relations professionals. They, therefore, become future planners for corporations as well."
Abstract This paper examines the formation and recent development of reality television: the type of television that reflects personal lives and encounters. The author attempts to tackle why reality television exists, the types of reality television that is offered and the future of reality television and society. Included is a review of different television shows that fall under this category.
From the Paper "In the past few years? society and the entertainment industry has been more and more obsessed with the idea of reality-based television. This desire to find the real amongst society is a reflection on a society, which is based on lies, fraud and war. Television shows such as Real World, Cops, and Hard Copy introduced television viewers to the world of the unscripted and spontaneous. We often put aside these television programs calling them trash TV, or game shows, when really it is society, which has made these shows popular and allowed for the major networks, to demand for our attention in their scheduling. This essay will introduce many different types of reality television and begin to guide us to understanding why it exists and where it is expected to go. Society has been waiting for television to reflect our personal lives and the real world in which we live, and now it does."
Abstract This paper describes the wireless business with special focus on the cellular technology. The author examines cellular technology as the driving force in the US economy in a quality of life, economic, business and investment boom. A look at the growing changes and increased customer expectations.
From the Paper "Experimentation in wireless communication has been in existence since the invention of the telegraph. And it is nothing new to the American consumer in a greater concept, especially since they are familiar with televisions and radios. Also, the telephone industry has used Microwaves to move voice data from one location to another via the use of microwave transceivers. Also, the American consumer is well aware of the value of communication, communications systems, and the impact that these systems have on our lives. In the case of the telephone, the average consumer was well aware that this single device was an integral part of keeping in touch with family and friends, as well as being able to speed up business by being able to get necessary supplies to the manufacturer in a more timely manner, being able to bring a new product to market more quickly, and so on. The paradigm shift came when the average consumer was now able to both understand and afford that the time could be reduced even further with the use of mobile communications."
Abstract A look at the current switch from analog television to digital television. The author discusses the way television has progressed today and the type of quality, sound and picture it offers and compares it to the past. An examination of digital transmission and progressions into the future.
From the Paper "Once upon a time ? right after our parents got home from walking sixteen miles to school, uphill each way, in the snow, with people throwing rocks at them ? they sat down with their milk and cookies to watch black-and-white television. And while television has obviously acquired color in the years since the first generation of sets began to be commonplace in American households, they have otherwise in many ways remained remarkably similar to those first sets. But now the world of digital television is almost upon us, promising at least a technical revolution, and possibly a social one as well. For television is so deeply embedded into our national consciousness that any dramatic change in the technology that delivers the pictures on the small screen into our lives is almost guaranteed to have a substantial effect on American culture as we take the first major step in television redesign since the introduction of electronic television two generations ago."
Abstract The writer of this paper argues that news shows such as 20/20 and Dateline cannot be objective because they must fit an idea or emotion into the story to make viewers want to watch it.
From the paper:
"In recent years it has become a national pastime to downgrade and insult the profession of journalism and those who work in the field. If we don"t like the election results we blame the media, if a serial killer kills again the media caused it and let's remember they made the sun come up in the morning too. Sarcasm aside, the media is often accused of being biased in its delivery of the current events in the world.?
Abstract This paper discusses the tools used to motivate and encourage top performance out of employees in the workforce, typically in the restaurant industry. The author provides ideas based on his own experiences. Included are ideas of using methods such as rewards, shifts, leaders, performance appraisals and management by exception.
From the paper:
"The problem involved in appraising employees is a management topic that is commonly discussed in manager meetings. It is no easy task to accurately evaluate an employee's performance, but the reality of life is that managers must make sound judgments concerning pay, promotions, and even transfers (Common for Chili's because of the large number of units in business). My question was always this: Are performance evaluations being conducted properly? Are they even accomplishing what was originally intended?"
Abstract In this 15 page paper the author takes a look at the attacks on the World Trade Center. He begins the examination by looking at how the media dealt with the event and the effect that this has had on people ? was it really necessary to show so much detail? Was the media coverage sensationalizing? The author moves on to examine the ethics of reporting and looks at the various debates that are currently going on concerning this issue. The author concludes with a specific look at the way the media works during times of war and makes reference to the Gulf War, The Israeli/Palestinian Conflict and Afghanistan and talks of the media acting as a visual conduit.
From the paper:
"Who can forget the graceful turn of the massive jet as it turned to slam into the second tower, and the massive fireball that plumed outward" There are some pictures that change the world, like the photograph of Kim Phuc at My Lai?a little girl in flames and running. The image of Americans leaping to their death from the upper floors of the towers is like that, and the chilling choreography of their free fall was captured on film as they plummeted to their death rather than endure the agony of burning up.?
Abstract In this paper the author examines how Winterson addresses the issues of boundaries and desire. The author specifically looks at "Written on the Body" and tries to convey to us what physical love means through the act of making us complicit. The author suggests that Winterson does this by telling the story via a narrator who is given neither name nor gender. The author suggests the book thus serves as a personal way of investigating new avenues of sexuality and thus of love.
From the paper:
?This book is an investigation of the body of a beloved ? the body as the site of nerve endings that provide us with all the physical pleasures that we will ever know as well as the repository of all the emotional responsiveness that we can desire. One of the most compelling things about this book is that Winterson does not fall into an easy dichotomy between these two kinds of passions as is all too often the case.?
Abstract This essay shows the impact that the book "Getting to Yes" by Roger Fisher and William Ury has had on people attempting to solve problems and reach agreements. It goes through the main points of the book and presents them to the reader - separate people from the problem, positioning, generate options, criteria etc.
From the Paper "In virtually all circumstances where people are working together, they come to agreement in ways that short-change the interests of everyone involved. This landmark book shows practical ways to find out what other people want, and to devise better alternatives that create a "win" for everyone. The authors do a great job of overcoming the preconception that many hold that working on problems means that you have to be unpleasant. The advice to be hard on the problems and easy on the people (building a relationship) is a key concept that everyone can use."
Abstract This paper examines the growth of the Internet, which has been the most astonishing technological phenomenon of the last decade of the twentieth century. The author argues that Internet is a very powerful weapon for every company that wants to survive in today's market. The author examines how the Internet, which was conceived primarily as an information exchange mechanism, is now being used as a kind of "electronic marketing channel", on which consumers and organizations can ?go shopping." It's impact on the economy has been significant and has led to the reshaping of many companies marketing strategy.
From the Paper "Apart from the market penetration, Internet also contributes to the market development. In this case the Internet is used to sell into new markets, taking advantage of the low cost of advertising internationally without the necessity for a supporting sales infrastructure in the customers? country. Internet can also used in a more innovative way, by delivering new products or services, such as market reports, which can be purchased using electronic commerce. Finally, Internet can be used to achieve diversification. In this case, new products are developed, which are sold into new markets. The benefits of an Internet presence can also be summarized using the ?6Cs? of Bocig et al. (1999): Cost Reduction, Capability, Competitive Advantage, Communication Improvement, Control, Customer Service Improvement."
Abstract This paper examines the basic precepts of internet marketing suggesting that companies should use internet marketing in the same way as any other type of marketing and showing how it must also be treated on its own terms. The paper argues that it is useful to consider internet marketing as a part of the total marketing strategy for a given product and a given company.
Table of Contents
I. Introduction
II. Hypothetical Test Case: The National Furniture Company
III. It's Not Just Marketing, It's Management
IV. Selling the Internet Itself
V. References
From the Paper "It is hard to imagine any business today succeeding without at least some presence on the World Wide Web. But where to begin in the world of Internet marketing? The field seems so vast and so changeable that it is hard to know exactly where it is that one should begin. This paper examines some of the basic precepts of Internet marketing, suggesting the ways in which companies should treat Internet marketing as the same as any other type of marketing and the ways in which it must be treated on its own terms. However, while it is useful to analyze internet marketing as in some ways a distinct beast from other forms of marketing, in the real world it will probably be more useful to consider internet marketing as simply another part of the total marketing strategy for a given product and a given company. The following hypothetical case involving a hypothetical company demonstrates this point."
Abstract The writer of this paper claims that men are scared off by sexually assertive females of the 1990's. Drawing on articles written in 'Time' and 'Mademoiselle' which criticize and analyze the TV series "Sex in the City", the writer uses scenes from the series to demonstrate this sexual independence and men's fears.
From the Paper "The thesis of the article is that men are afraid of women who are as sexually assertive as the women of HBO's Sex & the City. Rather than being frigid and anxious about their fertility, a la Ally McBeal, women of the 90's are more likely to be interested in immediate sexual satisfaction. Recalling a conversation with her girlfriend "Patty," age 25 and a production assistant at VH1, Picket recalls:
…Anyway, we were half undressed, and things had progressed to a point where I reached down to my purse on the floor for a condom. And then he said, "I don't think we should do that."
Recalling the moment, her eyes are wide with shock and not a little indignation "I was interested in a one-night stand," Patty tells me. "Use me, it's okay!" she says, laughing. She looks at me over her Caesar salad and says in a less confident voice, "What do you think happened?" (Picket 65)"
Abstract This pape looks at what kind of pornographic material in being transmitted via the Internet, and how available and accessible is child pornography to these pedophiles. The author discusses the methods the government, parents and communities have undertaken to protect children from this rapidly increasing sub-culture.
From the Paper "Since the widespread use of the Internet began, public safety, specifically relating to the safety of children has become a major issue and highly debated topic. The Internet has become an international gateway for child predators to produce and distribute child pornography. It allows these people not only to have limitless boundaries for its promotion, advanced technology for its production, but to be able to form a virtual community, hosting forums, newsgroups and providing vast resources for their fetishes. It is suggested that not only are these sites readily available and easily accessible for public viewing, but are also being protected under legislation. Various methods of exposing and deterring these predators have been created, ranging from anti-child pornography websites to parental control software to new and stricter laws and harsher punishments both for the consumers and creators. It is interesting to examine what is myth and what is truth regarding this phenomenon. Realistically, what kind of pornographic material in being transmitted via the Internet? Why? How available and accessible is child pornography to these "kiddy pornophiles""
Abstract This paper analyzes prison language, prison inmates and prison gangs. It looks at the use of such dialects in other cultures and situations and how they came about.
From the Paper "In every culture, language differs in some manner, more in some than others. Language can be defined as a means of communication in which vocal sounds are combined into meaningful units to convey thoughts and feelings. Language can differ from culture to culture no matter how far apart they are from each other or how they differ. Take for instance, ebonics, a specialized language used solely by African-American people in the inner city, and although it is made up mostly of slang, it actually gets taught in some schools. People living in the same block may not understand the language, and the same can be said of prisoners located in our cities, who have their own language. In prison, inmates have a language that is entirely unique and cannot be compared to any other language, called argot, which would sound like meaningless babble to the common person, but this code is necessary knowledge to all prison inmates and guards."
