Abstract This paper is a case study on Colombo Frozen Yogurt, sold to General Mills. The paper analyzes the way it is sold and how well it is marketed, noting that the competitive environment for Colombo Frozen Yogurt centers on two different methods of delivery, one track being to individual yogurt stores or chain stores whose sole business is selling yogurt and related products, and with the second track being to sell to restaurants, fast-food outfits, and the like that have a range of products of which yogurt is simply one more.
From the Paper "The competitive environment for Colombo Frozen Yogurt centers on two different methods of delivery, one track being to individual yogurt stores or chain stores whose sole business is selling yogurt and related products, and with the second track being to sell to restaurants, fast-food outfits, and the like that have a range of products of which yogurt is simply one more. Marketing to yogurt stores should be easier than marketing to other types of store simply because yogurt stores are already pre-sold on this type of product. The economics of delivery and sales for each segment differ, with retailers figuring their costs and profits in different ways. Colombo built its business first by selling to yogurt shops. Those shops are dedicated to selling this particular product and related products and have no other reason for their existence."
Abstract This paper discusses the illegal and legal business activities that organized crime/Mafia partakes in. It includes bookmaking, loansharking, gambling, and stock fraud. It gives historic examples of each business, as well as recent events.
From the Paper "Organized crime has been involved in business ventures both legitimate and illegal since the very beginning. In the early days they were involved in prohibition; selling liquor illegally and running speak easys. However time has evolved and prohibition ended. Nowadays the members of OC are into things like bookmaking, loan sharking, gambling, stock frauds, sex and much more. Though certain laws have been put in place to help control these activities, such as RICO, they still exist throughout the syndicates."
Abstract The paper examines the Gambino crime family, which was one of the most powerful and dangerous criminal organizations in America. The paper discusses how the origins of the Gambino family's grip on New York City's illegal network of activities, such as racketeering, loan sharking, and narcotics, trace back to 1913. The paper explores how Gambino has the distinction of being the first crime boss to engage in wide-spread drug trafficking. The Gambino and Lucchese families also began the technique of using legitimate businesses such as pizza parlors, meat markets, restaurants, construction companies, trucking firms, dress factories, and nightclubs, as fronts for more profitable illegal operations.
From the Paper "After Carlo died, the remaining Gambino crime family divided into two factions: the Manhattan faction, which was loyal to John Dellacroce, "the real brains of the family" and the Brooklyn faction who sided with the official new boss, Paul Castellano, although the general opinion of Castellano was the he was "selfish, greedy, and not as smart as he liked people to believe." (Bruno, 2005, "Manhattan versus Brooklyn) There was also a considerable difference in the two faction's styles and methods of making money. The Dellacroce faction preferred to make money from gambling, street-level extortion, narcotics trafficking, prostitution, loan sharking, and hijacking."
