Abstract This paper discusses and evaluates Chineseforeign policy towards the US from 2001 to 2004, focusing on the foreign policy goals of the Chinese vis a vis the US. The paper provides a description of specific developments over the period specified.
From the Paper "In the last couple of years ,starting about the time of the terrorist attacks on the United States, China's relations with the United States have undergone a marked improvement. The relationship in the last two years has been characterized as the best it has been since the Tienanmen Square violence of..."
Tags: china, us, foreign, policy, international, relations, taiwan, korea
Abstract McDonald's is the largest food service retailer in the world with more than 30,000 restaurants in 121 countries. This paper explores the economic impact of McDonald's entering the Chinese market. The two main economic impacts discussed are employment and the encouraging of greater foreign trade and investment. It also briefly describes the economic collaboration between America and China, the restaurant industry in China, and the goals that McDonald's has for the Chinese Market.
From the Paper "Every new McDonald's Restaurant creates at least 100 new job opportunities depending on the size of the store. So by 2013 McDonalds would have created at least 100,000 more jobs for China's economy. In addition, McDonald's provides its employees with an opportunity to advance in the organization, McDonald's Restaurants offers comprehensive training programs to all staff levels and is committed to promoting from within. (http://www.sjross.com/mcdonalds.html) This commitment provides workers with increased pay and training. "
Abstract This paper explores some of the issues involved in American investment in China. The paper shows how such investments allow us to learn a great deal about the specific relationship between the United States and American investors and the Chinese government and Chinese business people. It also demonstrates some of the many complexities involved in the foreign investment procedure.
From the Paper "Investing in a foreign nation can prove highly profitable for companies or groups of independent investors (or government entities themselves), but it is also a strategy that contains a great deal of risk. There are, however, well-established ways of reducing the risk to the foreign investor. The most important of these is in fact the same way that one reduces risk in any investment, which is to become as knowledgeable as possible about the present and future conditions that will affect that investment. The difficulties with foreign (over domestic) investment arise primarily from the fact that there are more conditions to be considered in foreign investment as well as the fact that it may be more difficult for the investor to obtain accurate information about conditions in another country. This is likely to be especially true of countries that are relatively closed to foreigners. This paper explores some of the issues involved in American investment in China. Such investments allow us to learn both a great deal about the specific relationship between the United States and American investors and the Chinese government and Chinese business people but also demonstrates something of the complexities that obtain in any case of foreign investment."
Abstract The paper discusses the Chinese market which is rapidly changing in light of the increasingly global market place. The paper states that the economic boom in China's urban areas is creating a new consumer culture where the consumer has more disposable income, which has affected consumer preferences within the Chinese marketplace. The paper states that the result is that a sophisticated Chinese consumer is emerging and foreign companies need to market to their sophisticated needs, while at the same time marketing to the general population's needs. The paper states that the most effective way for a company to build a strong brand name in the rapidly emerging Chinese market is to adapt itself to the rapidly changing Chinese culture. The paper concludes that despite the numerous challenges that the Chinese market presents, a company can be successful if it spends the time and resources necessary to gain an in-depth understanding of the local culture and the Chinese consumer's attitudes and thus becomes prepared to cope with the many unexpected intricacies of the Chinese marketplace.
Outline:
Introduction
Understanding Cultural Issues
Collective Society
Brand Perception
Language
Aesthetic Sense
Conclusion
From the Paper "The Chinese people carry with them a strong aesthetic sense, based on their perceptions of nature. To the Chinese consumer, in general, images of the natural form are highly attractive. For example, mountains and animals are often used in association with brand names in order to create attractive brand imagery and visual displays. On the other hand, abstract symbols are not favored as they are inconsistent with the Chinese cultural preference for natural aesthetics. Further more, the marketer needs to understand that the Chinese people enjoy complicated forms and shapes and certain colors. For example, the color red is seen as being the most cheerful color and thus can be successfully used to attract people's attention. Another example is the Chinese preference for peaceful imagery, largely a result of the influence of such religions as Confucianism, Buddhism and Taoism. When a company is designing a strategy for marketing their brand in the Chinese marketplace, all of these aesthetic considerations must be made. Therefore, it is important to use specific colors and imagery in order to strengthen the brand's market presence and thus increase overall company profits."
A look at how China uses its foreign exchange rate to make it difficult for foreign goods and imports to penetrate the Chinese market while simultaneously encouraging foreign investment.
1,575 words (approx. 6.3 pages), 3 sources, 2006, $ 62.95
Abstract This research examines the supposition that China utilizes its foreign exchange rate to erect an effective barrier to foreign imports of goods and services while it encourages foreign direct investment. The strategy China employs to expand its export market and minimize its import market is simple but effective and not as blatantly antagonistic as an outright tariff on imports or imposition of quotas on imported goods.
Abstract The international market offers various emerging markets, each offering the opportunity for sport shoe manufacturing company, Nike, to continue growing. One of the most significant markets is China. This paper proposes research that will investigate whether Chinese consumers view the Nike brand as high-quality and affluent and whether there are any public image issues. The paper presents possible outcomes of the research, as well as an outline of a business research process.
From the Paper "The question this raises is how the Chinese market views the brand. Answering this question is important for Nike to determine the most appropriate marketing strategy to enter the market. For example, do they need to convince consumers that the brand is affluent, or is this already assumed by most consumers? Do they need to deal with image problems related to the manufacture of products, or are most Chinese consumers unaware of any issues with Nike? Answering these questions will allow Nike to enter the market with the most appropriate marketing strategies."
Abstract This essay examines media coverage in China. The material examined is primarily the media log, which is included in the appendix of the paper. The examination looks at media coverage over a five day period of time and the focus of the coverage is on foreign relations and international co-operation, modernization and development.
From the Paper "China does not have a free press. This means that the media is directly controlled by the Government (Falkenheim 1). This government controlled media tends to be particularly interested in two types of issues. These issues are foreign relations and international co-operation and modernization and development. Foreign relations and international co-operation seem to be the most common issues in the Chinese media. A four day examination of the major issues in the People's Daily.com found that 28.5 per cent of the stories focused on issues related to foreign relations and international co-operation (Appendix 1)."
Abstract This paper explores the relationship between Chinese religious, philosophical and political ideas as they have impacted Chinese music. It discusses Buddhist, Daoist and Communist thinking as it affected the composition and performance of Chinese Music. The paper addresses archaeological finds, the influence of yin and yang and Chinese ideas of harmony and pitch.
Abstract Summary: This paper is on Chinese acupuncture. Chinese medicine in general and acupuncture in particular are based on assumptions not found in western medicine. In the West, medicine considers cause and effect, as with a virus leading to disease. Chinese acupuncture is based on forces of yin and yang.
Abstract In this article, the writer discusses what it means for the child of a Chinese family to be a first generation Chinese American. For this study, the writer uses information presented in Jade Snow Wong's book, 'Fifth Chinese Daughter'. Further, the writer examines how the assimilation process may change family values.
From the Paper "In Jade Snow Wong's memoir 'Fifth Chinese Daughter' the author tells the story of one Chinese family's adjustment to life in the United States. Told from the point of view of the family's fifth daughter, Jade Snow, the book examines not only the way in which two different cultures clash, but how two generations of the same family might be at odds over what path in life is most appropriate. Indeed, 'Fifth Chinese Daughter' is an exploration of how family values and culture are affected when the ... "
Abstract The paper discusses how recent Chinese blockbusters such as "Crouching Tiger," "Hidden Dragon" and "Hero" are examples of the popular resurgence of classical Chinese culture and mythology in post-Cultural Revolution China. The paper explains that after decades of effort by the communist authorities to wipe out all traces of traditional culture, national and international fascination with the beauty and romance of Chinese history and myth is stronger than ever. The paper relates that during the Cultural Revolution, not only were artists persecuted for creating 'reactionary' or 'traditional' art, anything of beauty was thought of as decadent and even flower gardens were destroyed."
This paper looks at the actual use of Chinese address terms in various interpersonal relations, the grammatical status of the terms of address, and the condition(s) for their occurrence in Chinese.
Abstract This paper lexamines Chinese address terms, their grammatical nature, usage, history of their use, similarities to other languages, and the social dynamics involved in their use. Through the examination of exact terms, the author demonstrates to the reader, the different ways that these terms can be used, depending upon the audience being addressed.
From the Paper "The extension of kinship terms to non-kin persons like categories 6 and 7 has the goal in Chinese communities of socializing the young into respect for their elders and care for their young. Wu says, ?extending the family relationships to outsiders thus fulfills the goal of "one family under the sky" (tianxia yijia)? (1989).Used by the speaker of these terms implies that the rules of behavior are extended to the addressee; or they might even by said to be imposed upon the addressee. If the addressee feels uncomfortable, he can decline the term of address applied to him in this particular relationship. This can happen when the addressee is genuinely modest or when he senses some degree of insincerity in the act. Usually the socializer who confers the address-form is a parent or a caretaker of the child (Hong 1991). But the same discomfort can occur when the term is inconsistent with the addressee's sense of camaraderie."
Abstract This is a textual exegesis of classical text in Chinese philosophy. This text is taken from the classic of Chinese philosophy known as "The Book of Changes". The paper reveals some of the reasons for the popularity of the "Way of Changes" when it first originated.
This paper discusses problems of assimilation and acculturation, which Chinese immigrant encounter when conforming to the American mainstream requirements.
Abstract This paper argues that it is wrong for Chinese immigrants to assimilate so fully that they lose pride in their own ethnicity. The author presents the background of Chinese immigration to the United States and the effects of assimilation.
From the Paper "The thesis of this paper is that it is wrong, perhaps even immoral, for Chinese immigrants to assimilate into American society to such an extent that they lose pride in their own ethnicity."
Abstract This paper researches the Chinese Constitution of 1982 and looks at whether its provisions can be enforced in the courts, or if it is merely a statement of the goals of the Communist Chinese leadership.
From the Paper "The Chinese Constitution appears on the surface to be enforceable in the courts. In theory, it requires the Chinese Communist Party to abide by the Constitution and the law. (Gittings and Whitfort) It defines ownership of land in China and allows Special Administrative Regions to be established which provides the legal authority for one country, two systems in Hong Kong and the enactment of the Basic Law of the Hong Kong Special Administrative Region."
