The Nintendo Wii

Paper Summary:

The paper relates that the Nintendo Wii involves players' physical abilities as opposed to them playing in a sedentary position. The paper discusses Nintendo's marketing to the entire family and then looks at Nintendo's Wii Fit game and the Wii Music (TM) educational game. The paper talks about Nintendo's technical support for the Nintendo Wii and finally, looks at the potential for partnerships with other developers.

Outline:
Introduction
Nintendo Introduces the World to the Wii
Why Don't You Get off The Couch and Go Play Outside
The Nintendo Wii Fit
The Wii Goes From Physical to Educational
Technical Support Shines Through
New Partnerships Created from the Wii
Conclusion

From the Paper:

"Since the dawn of home video game systems users have been forced to sit; only able to enjoy the action taking place on his or her television screen, doomed to a sedentary state for the entire game. Technology has vastly changed as the games and their respective systems have become more complex and user interactive with graphics that are nearly mirror images of real life yet the fact that the games are played sitting down has not changed in any way. Then the Nintendo Wii came along and changed the video game industry forever with its revolutionary and innovative style."

Sample of Sources Used:

• Byrne, Ciara (2009, January 19). Tech-assisted exercise programs are great, but don't replace trainer. Telegraph-Journal,B.3. Retrieved January 25, 2009, from Canadian Newsstand Core database. (Document ID: 1628875021).
• Nintendo's Wii Music Strikes a Chord with Music Educators. (13 January). Business Wire Pages 1-3 Retrieved January 25, 2009, from Business Dateline database. (Document ID: 1626091091).
• Nintendo's "Wii Would Like to Play" Named the Most Effective Marketing Effort at the 40th Annual Effie Awards. (5 June). Business Wire. Retrieved June 29, 2008, from Business Dateline database. (Document ID: 1490676041).
• Pilieci, Vito (2008, December 20). Dreaming of a Wii Christmas; Family game night will never be the same. Even grandpa is getting into the latest video-game craze. The Ottawa Citizen,F.1. Retrieved January 25, 2009, from Canadian Newsstand Core database. (Document ID: 1616604371).

More papers on The Nintendo Wii:

• Case Study # 147277 : "Nintendo Wii Integrated Marketing Campaign"
• Analytical Essay # 148640 : "Nintendo Wii Marketing Campaign"
• Case Study # 148453 : "Nintendo's Integrated Marketing Communications Program"

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