The Effects of Advertisements on Children

Paper Summary:

Research paper on the effects of advertisements on children. The author examines why and how advertisements target children and how children are affected psychologically.

From the Paper:

""Prior to attending kindergarten, the average child will see 5,000 hours of television. By the time most children graduate from high school, they will have watched an estimated 22,000 hours of TV," (Marconi, 56). During these thousands of hours, the children view commercial after commercial and it has been shown that many of these commercials are targeted towards children. This abundant exposure to commercials has raised many concerns about how these advertisements affect children psychologically. Many people believe that children are being manipulated by advertisements, which affects the way the children think and live."

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