Is the Printed Newspaper Dead?

Paper Summary:

The paper discusses how the Internet has made print newspapers seem irrelevant because of print's lack of interactive capability, slow pace of generating content and its less attractive user features than online counterparts. The paper reveals print's decreased readership and advertising revenues in both the U.K. as well as the United States. The paper therefore believes that enhanced content and features found online and the greater affordability online news sources may mean that print newspapers will not generate enough revenue to stay afloat.

From the Paper:

"Is the printed newspaper dead? Over the course of the twentieth century, newspapers "exhibited profit margins higher than most industrial sectors" and enjoyed "the largest share of advertising expenditures of all media" (Boczkowski 3). Having a page-length advertisement in the New York Times was considered the best way to reach a mass audience, or at least a mass audience with great spending power. But in the 21st century, there have been numerous postmortems written about print, non-'virtual' newspapers. The medium has rapidly deteriorated in terms of its healthy sales revenues since "the Internet burst on the scene as an entirely new mass medium" (Gibbons & Hiebert 1999, p. 306). Advertising revenues for American newspapers shrank by 14% in the first three months of 2008, and the Los Angeles Times "announced that 250 jobs were going - 150 of them in [the] editorial [department]" (Snoddy, 2008, p.18)."

Sample of Sources Used:

• Boczkowski, Pablo. (2005). Digitizing the news. Cambridge: MIT Press
• Gibbons, Sheila & Ray E. Hiebert. (1999). Exploring mass media for a changing worldMahwah: Lawrence Erlbaum.
• Gunter, Barrie. (2003). News and the net. Mahwah: Lawrence Erlbaum Associates.
• Snoddy, Raymond. (2008, July 9). Papers must heed web's death threat. Marketing. Retrieved 29 Sept 2008 at http://www.brandrepublic.com/Marketing/Analysis/Opinion/830286/Raymond-Snoddy-media-Papers-heed-webs-death-threat/
• Xigen, Li. (2006). Internet newspapers: The making of a mainstream medium. MahwahLawrence Erlbaum Associates, 2006

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