High Ticket Prices, Falling Premier Football Attendance

Paper Summary:

The paper discusses the reasons for the decline in attendances at British premier football matches. The paper says that there are a variety of reasons; namely high ticket prices, the game is boring or teams are out of form, and too much violence on the grounds. The paper also tells us that there are economic reasons such as the law of supply and demand and the key variables are price and quantity. According to the paper, T.V.coverage plays a part in the decline of attendance as well. Several tables and graphs are included with the paper.

From the Paper:

"In view of falling attendance, the clubs will soon have to look at pricing strategy of tickets and bring them in line with the market demand. In this case factors other than market forces are also involved as alienating fans by keeping them out of the grounds due to unacceptably high prices will be harmful for their image. It is obvious that in order to restore the attendance, the clubs will have to look at their pricing policy among other factors for restoring attendance to previous levels. The fans are already switching to lower division clubs and at the present level of prices in the Premier League, the lower division clubs will be able to increase their ticket prices as well as attendance as their tickets would still be substantially cheaper than the Premier League rip off."

Sample of Sources Used:

• Courtney, P., An economic guide to ticket pricing in the entertainment industry, Department of Economics, London Business School, Louvain Economic Review 66(1), 2000
• Crawford G., Fact Sheet 8: British Football on Television. Updated by John Williams 2002, Sir Norman Chester Center for Football Research, University of Leicester, UK
• Hamil, S., Michie, J. and Oughton, C., A Game of Two Halves? The Business of Football, retrieved form Internet on 2 January 2006, http://www.football-research.org/gof2h/Gof2H-intro.htm, 2005
• Harris, N., Football: Premiership is set to loose 500,00 fans, The Independent (London), September 20, 2005, retrieved from Internet on 2nd January 2006, http://www.findarticles.com/p/articles/mi_qn4158/is_20050920/ai_n15359229
• Hughes, M., Decrease in attendances is 'no cause for panic', retrieved form Internet on 2 January 2006, http://www.timesonline.co.uk/article/0,,277-1782986_2,00.html

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