This paper explores how Web 2.0 technologies encourage greater voter participation.
Written in 2009; 739 words; 3 sources; APA; $ 26.95
Paper Summary:
The paper reveals that Web 2.0 technologies are making the election process more immediate, transparent and more relevant to voters. The paper first takes a look at the research on the effects of collaborative and interactive technologies on voter participation. The paper then calls for more research on the development of a pipeline analysis to define both the qualitative and quantitative aspects of voter participation based on Web 2.0-based technologies.
From the Paper:
"Implicit in the many technologies that together comprise Web 2.0 is the fostering of higher levels of collaboration and interactivity with Presidential candidates. The greater the levels of collaboration and interactivity, in addition to the sense of having ones' voice heard, the greater the level of participation and identification with any process. This is the essence of how communities and organizations constructively change over time. The advent of Web 2.0 technologies is the catalyst for higher levels of voter participation than has been the case in the past, as evidenced by the significantly higher viewers Senator Obama has on YouTube compared to his Republican rival Senator McCain. The essence of these higher levels of voter participation and candidate support can be attributed to how much more voters have a sense of identifying with the election and its result (Laslier, Van der Straeten, 2008)."
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