Communication Technologies and the Election

Paper Summary:

The paper explains how the presidential candidates are actively using emerging communication technologies to gain an advantage in the race for their parties' nominations and in turn, win the race for the presidency. The paper overviews the technologies available and shows how all candidates are using these applications differently. The paper is of the view that the candidate who can create collaborative exchanges and respond to the voice of the voter will have a decidedly stronger advantage when the general elections are held.

Outline:
Executive Summary
The Impact of Web 2.0 and the Presidential Elections
Implications for Candidates
Hearing the Voice of the Voter

From the Paper:

"For purposes of this paper the collection of technologies that comprise social networking are referred to as Web 2.0, a term initially defined by (O'Reilly, 2005). Figure 1 is the map O'Reilly and Battelle created showing how both market and user dynamics are defining social networking (O'Reilly, 2005. et.al.) and how these combined factors are contributing to the rapid growth of all forms of more interactive communication, collaboration and the development of communities online. These dynamics are critical for any presidential candidate to appreciate and understand, as the development and continual strengthening of their own online community is critical for their potential to win the race for the White House."

Sample of Sources Used:

• Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. http://www.proquest.com (accessed April 30, 2008).
• Roxanne E Christ, Jeanne S Berges, Shannon C Trevino. 2007. Social Networking Sites: To Monitor or Not to Monitor Users and Their Content? Intellectual Property & Technology Law Journal 19, no. 7 (July 1): 13-17. http://www.proquest.com (accessed April 29, 2008).
• Christoph Hauser, Gottfried Tappeiner, Janette Walde. 2007. The Learning Region: The Impact of Social Capital and Weak Ties on Innovation. Regional Studies 41, no. 1 (February 1): 75. http://www.proquest.com (accessed April 25, 2008).
• Darius Hedgebeth 2007. Making use of knowledge sharing technologies. VINE 37, no. 1 (January 1): 49. http://www.proquest.com (accessed April 26, 2008).
• Ashley Jones 2008. Let's Give Them Something to Talk About. EContent, March 1, 10-11. http://www.proquest.com (accessed April 23, 2008).

More papers on Communication Technologies and the Election:

• Cause and Effect Essay # 111935 : "Communication Technologies and the Election"
• Analytical Essay # 149798 : "Obama's Election and the New Media"
• Argumentative Essay # 74630 : "The Electoral College"

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