Looks at the changing field of advertising because of the Internet and other technologies.
Written in 2007; 3,275 words; 22 sources; MLA; $ 93.95
Paper Summary:
This paper explains that advertising media is being affected by technology, such as DVR and TIVO, which gives viewers the option to skip commercial breaks, and by online newspapers and magazines, which are causing print edition circulation to decline steadily. The author explains that advertisers are moving to Internet sites, such social networks and the virtual worlds, and even to cellphones. The paper relates that television advertising is being affected as corporations are realizing that the Internet gets their message out for a fraction of the cost of TV. The author concludes that the web is the new advertising frontier, but as society grows and evolves, so will the way corporations target consumers.
Table of Contents:
Introduction
Social Networks
Virtual Worlds
Other Technology and Web Based Ad Mediums
How Technology is Changing Advertising
Luxury Moves Online
Ad Blocks
Conclusion
From the Paper:
"Another form of online social sites that is beginning to gain momentum in the ad industry is virtual worlds. These sites are hybrids between games and social networks. They allow members to develop characters called avatars and then explore worlds and interact with other avatars. One of the leading avatar sets is Secondlife. Toyota, CSI, and other big name companies have put a lot of money into developing sites in Secondlife. National Geographic is currently considering launching sites in Secondlife in order to spread awareness and encourage travel."
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