eBay

Case Study # 53502

Business > Companies
Business > Management
Computer and Technology > Internet

eBay

A case study of the online auction company, eBay.

3,152 words () | 17 sources | MLA | 2004 United States

Paper Summary:

This paper examines how eBay, the world's leading online auction site, created an entirely new marketplace in which it continues to do business. It looks at how eBay maintains its leadership position by continuing to focus on key success factors in its business model, including providing an entertaining trading environment and establishing a cost-effective, convenient trading system. It also discusses how, for eBay to continue its success, it will need to upgrade technological capabilities, expand into more international marketplaces, and maintain the traditional values and community culture that built the eBay brand image.

Outline
Executive Summary
Strategic Issues to be Addressed by Management
Internal Situation
External Situation
Recommendations to Management
References

From the Paper:

"ebay's business model has six elements key to the company's success (eBay corporate, 2004). First is their position as the largest online trading forum. With 105 million registered action users (eBay, Inc., 2004) and revenues in 2005 expected to reach over $3 billion no other online auction site comes close to competing with eBay (Economist, 2004). Second and third are eBay's focus on providing an entertaining trading environment and establishing trust in its user base through fraud prevention programs. Fourth, is continuing to establish a cost effective convenient trading system. Fifth, is maintaining the community focus that has been part of eBay's philosophy since its inception. Finally, eBay sees maintaining a website that is easy to navigate (Thompson and Strickland, 2003)."