Yum! Brands

Paper Summary:

The paper provides an overview of the Yum! Brands company and their products offered. The paper relates that the wide variety of its product portfolio and its international expansion strategy turned Yum! Brands into a successful fast-growing business. The paper discusses Yum Brands' optimistic financial performance and the competition it faces.

Outline:
Company Overview
Distribution and Products
Financial Performance
Competition

From the Paper:

"Yum! Brands was created in 1997 as a spin off of Pepsi Co, which at that time owned Pizza Hut, KFC and Taco Bell. The company is based in Kentucky and acquired 4 more restaurant brands since its creation: A&W All American Food, Long John Silver's, WingStreet (US) and East Downing (China).
"The company that was ranked 262 by Fortune 500 in 2007 operates a chain of over 34,000 restaurants in more than 100 countries. Its key growth strategies are focused on international expansion to drive a global dynamic business. The number of employees was over 53,000 in the end of 2006 and the revenues over $9.5 billion. Yum! Brands is the largest restaurant chain in the world in terms of system restaurants (Clarke et.al., 2006)."

Sample of Sources Used:

• Clarke, P., Hedden, S. & Olson, C. 2006. Yum! Brands - Consumer Discretionary. Krause Research Fund, vol. Fall(November).
• NY Times by Tracie Rozhon. 2007. Just to Add to the Pressure, the Name Is Yum. Published October 6th, http://www.nytimes.com/2007/10/06/

More papers on Yum! Brands:

• Case Study # 111822 : "Yum Brands, Inc."
• Analytical Essay # 148459 : "Yum Brands and Taco Bell"
• Essay # 65798 : "A Market Study of Yum Brands."

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