An in-depth examination of the Yellow Roadway company strategy.
Written in 2009; 4,200 words; 7 sources; APA; $ 112.95
Paper Summary:
The paper explains that the Yellow Broadway company is unsure of whether to expand into the largest remaining segment of the shipping industry, or to stay put and integrate the acquisitions of the past few years more thoroughly into their operation. The paper then examines the company's corporate and competitive strategies and provides a SWOT analysis, a Porter's Five Forces analysis and a value chain analysis. The paper concludes with the recommendation that Yellow Roadways put future expansion plans on hold and focus on better integrating their new acquisitions.
Outline:
Introduction
Background
Corporate and Competitive Strategies
SWOT Analysis
Porter's Five Forces
Value Chain Analysis
Recommendations
From the Paper:
"Yellow Roadway began its current acquisition phase in 2003 with the purchase of Roadway. Now, in 2005, they have followed up that transaction with the USF purchase, and have launched into the Chinese market by forming a joint venture with one of that country's most prominent conglomerates, Jin Jiang.
"The shipping industry in the US is worth $18.8 billion, with trucking accounting for $13 billion of that figure. YR's market share in its core LTL market ranges between 20-60%, depending on how the industry is defined. The definition is complicated by the fact that two of the largest carriers, FedEx and UPS, area combination of ground freight and air freight. Moreover, one can question whether the post office can be included in this industry. In 2004, Yellow recorded revenues of $6.8 billion, which equates to 52.2% of the trucking industry"
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