Windows Vista

Paper Summary:

In this article, the writer notes that Windows Vista was toted by Microsoft in early market releases as a fundamentally different operating system (OS) that was user friendly and would assist the user in creating a system that did everything the modern Internet user could hope for. The writer discusses that heavy emphasis in the OS on graphic capabilities and speed that would be associated with game playing and improved high graphics surfing as well as high security, which has caused some problems, were and still are the marketing points of Vista. The writer maintains that Vista did not meet the sales expectations of Microsoft and it is likely that it never will. The writer concludes that the Microsoft Windows Vista could be easily equated to the Windows 2000 consumer response which was weak initially due to the inability of Microsoft to prove to consumers through marketing that there were any benefits to upgrading and therefore made the consumer deal with the exclusivity of PC purchases with preloaded Windows 2000 OS.

From the Paper:

"The trend has then become delayed replacement of OS until a time when the whole PC system can be replaced rather than upgraded. The sales associated with Vista preloaded systems show this trend as a viable marketing reality, and though Microsoft may not have anticipated the trend it is one they have developed and seen through the process of each marketing segment of a new OS and can be seen in the timeline of sales, above. Commentator Don Mart, in fact states that there has not been a significant OS In the Box release since Windows, when it was still feasible to simply upgrade an existing system. Marti implies that the trend is simply an evolution of a maturation of the PC market, not necessarily a failure in marketing of the Vista system. In the Box sales of XP have in fact outstripped sales of Vista, bay an alarming rate, which shows a belated immature response by those who do not have the cash to upgrade the entire system."

Sample of Sources Used:

• TopicPulse Article, 2007 NP http://topicpulse.com/articles/article/is_windows_vista_a_failure/
• Windows Vista Home Page http://www.microsoft.com/windows/products/windowsvista/default.mspx
• Wilcox, D. (December, 30, 2007) Real Vista Marketing Finally Begins http://www.microsoft-watch.com/content/vista/real_vista_marketing_finally_begins.html?kc=MWRSS02129TX1K0000535
• Vamosi, R. (2007) CNet Reviews Microsoft Windows Vista Home Basic http://reviews.cnet.com/windows/microsoft-vista-home-basic/4505-3672_7-32013641.html

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