Paper Summary:

This paper examines WestJet, evaluating two prominent situations in the company--the lawsuit over espionage against Air Canada and the owner campaign. Citing empirical evidence and informed opinions, it analyzes the effects of these situations on the company and concludes that it has not been seriously impacted by the espionage and is likely to enjoy continued success from the owner campaign.

From the Paper:

"WestJet is a Canadian airline founded by four Calgary entrepreneurs seeking to provide air travel at low fares across western Canada. The team based their concept on Southwest Airlines and Morris Air, starting the company with three Boeing aircraft and employees and serving five Canadian cities. Breaking into the industry with a unique idea-treating customers as valued guests instead of in the usual impersonal manner typical on other airlines-WestJet's innovative style gained the notice and the approval of customers..."

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