Website Analysis: iVillage

Paper Summary:

The paper describes the iVillage website as essentially a portal site that presents content on a wide range of women's issues, activities and areas of interest over various age proclivities. The paper analyzes the site including its content, credibility and usability. The paper concludes that the site certainly excels in terms of its content. The site has established itself in terms of its viewership and subject matter as can be seen from the search engine rankings. However, the site is seriously let down by various design issues and by a somewhat "old-fashioned" look. There is the lack of customization which would certainly enhance the usability potential of the entire site.

From the Paper:

"The site is described by the Hearst Corporation as follows:
iVillage.com - The Women's Network - is the leading women's network online, providing practical solutions and everyday support for women between the ages of 25 and 54. iVillage.com is organized into branded communities across multiple content channels that focus on issues of most importance to women and provides interactive services, peer support and online access to experts and tailored shopping opportunities. In 2001, iVillage acquired Women.com, the company that in 1999 merged with Hearst's HomeArts.com Network (Nasdaq: IVIL).
(The Hearst Corporation: iVillage)"

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