A case study analysis of Washburn International Guitars' new product line and price point.
Written in 2008; 714 words; 4 sources; APA; $ 25.95
Paper Summary:
This paper discusses Washburn International Guitars, which is a guitar manufacturing company based in Chicago, Illinois. It looks at the launch of Washburn's new product line and their suggested price point and batch number. Additionally, the paper analyzes the company's consideration of relocating its manufacturing and production facilities to Nashville, Tennessee.
Table of Contents:
Abstract
Statement of the Problem
Summary of the Facts
Analysis
Recommendations
Conclusions
From the Paper:
"The global economy has allowed competitors in almost every industry to compete in markets that are geographically removed and diverse. Researchers note that because of comparative advantage across markets, the sheer cost-savings achieved by shifting production and manufacturing to overseas locations makes this option requisite even for companies that traditionally have not competed on price (Measuring, 2005). The reason for this is that as these overseas contract manufacturers have improved their infrastructure, technologies, as well as competencies in the manufacturing process, they are increasingly offering higher quality products at the same cut-rate pricing schemes. This is an equation that retailers and distributors cannot ignore."
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