Wal-Mart Case Study

Paper Summary:

This paper compares the two major players in the retail industry - Wal-Mart and K-Mart. It discusses the differences between the two chains and then goes on to discuss why Wal-Mart has been so much more successful than K-Mart. It also discusses the sales trends within the stores and changes over time.

From the Paper:

"Wal-Mart Case Study Executive Summary: The Big Box retail industry currently has two significant players. Wal-Mart, with 4,414 stores in 2001 and a net income of 46,671,000, and K-Mart, with 2,114 stores and a net income of $2,418,000. Wal-Mart and its numerous subsidiaries have far surpassed K-Mart in the large retail chain store venue. Wal-Mart's corporate strategy was two-fold. First the company desired to "treat others they way they wanted to be treated", and second, the company desired to give customers products that they needed in their lives at a considerable value. This concept was a successful approach to Wal-Mart's business strategy for many years. However, as of the end of the 2000 holiday season, and the events of September 11th, 2001, Wal-Mart sales have been declining."

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