Wal-Mart's Failure in Germany

Paper Summary:

The paper attempts to discover why Wal-Mart did not succeed in the German market and what changes could be implemented in regards to the company's informational systems. The paper provides a SWOT analysis and examines the PEST factors. The paper shows how although there were a wide variety of factors that led to Wal-Mart's demise in Germany, technology played a role in Wal-Mart's inability to track the products, and ship and distribute in a manner that would ensure timely delivery of quality products in a cost effective manner.

Outline:
SWOT Analysis
PEST Factors
Conclusion

From the Paper:

"In order to create a mini case study on a company the size of Wal-Mart it would be especially important to understand the exact issue the study should address. An international company the size of Wal-Mart would be an unlikely candidate for such a study if all the issues a company such as Wal-Mart faces on a daily basis were to be addressed in one paper. That is not the case of this particular paper, however, what is the case is that Wal-Mart, the behemoth international retailer, believed that expansion into a foreign market such as Germany would immediately lead the company to achieve the same type of success the company has experienced in the United States."

Sample of Sources Used:

• Amiti, M., Shang-Jin W. (2005) Fear of Service Outsourcing, is it Justified? Economic Policy, Vol. 20, Issue 42, pp. 308 - 347
• Ciocchetti, C.A., (2007) E-commerce and information privacy: Policies as personal information protectors, American Business Law Journal, Vol. 44, No. 1, pp. 55 - 126
• Emigh, J., (2004) Study: Transportation management key to on-time delivery, http://www.eweek.com/article2/0,1759,1723628,00.asp, accessed December 26, 2007
• Fillis, I., (2007) Impact of e-commerce on consumers and small firms, International Small Business Journal, Vol. 25, No. 4, pp. 445 - 449
• Maintenance - Inside outsourcing - A permanent on-site team has become a vital part of a large UK refineries maintenance programme (2007), Engineering. Issue 248, No 2, p. 28

More papers on Wal-Mart's Failure in Germany:

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• Analytical Essay # 149789 : "Wal-Mart's Strategic Challenges"

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