Power Your Document
"United Parcel Service"
Case Study # 14599
"United Parcel Service"
Examines the marketing strategy of this shipping firm in its entrance into the charter passanger field. Includes an industry overview, scenario planning, reregulation and economics.
1,575 words (approx. 6.3 pages) |
6 sources |
1999
Paper Summary:
This research examines the marketing strategy by United Parcel Service (UPS) through which the company has entered the charter passenger market. Following a background discussion on marketing strategy and planning in the commercial aviation business and a short review of the passenger air transport environment, the UPS strategy is described and assessed.From the Paper:
"UPS AND CHARTER PASSENGER SERVICEIntroduction
This research examines the marketing strategy by United Parcel Service (UPS) through which the company has entered the charter passenger market. Following a background discussion on marketing strategy and planning in the commercial aviation business and a short review of the passenger air transport environment, the UPS strategy is described and assessed.
Marketing Strategy and Planning in the Commercial Aviation Business
Planning for the future is essential for the aviation carrier that intends to remain viable (Perrottet 52). The commercial aviation business is predictable only in its unpredictability (Perrottet 52). Typically, aviation marketing managers have ..."
More papers on "United Parcel Service":
Cite this paper
APA Citation:
"United Parcel Service" (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Case-Study-United-Parcel-Service/14599
MLA Citation:
""United Parcel Service"" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Case-Study-United-Parcel-Service/14599>
Downloadable version: $ 30.95
You will be able to download, read and edit this file once you buy this document
Shopping Cart
| Currency: |
Published by:
The Research Group
Publisher Since:
Nov 08, 2002 We have been in the business of writing papers, reports, and essays for over 30 years. All of our writers are professional writers that write academic research for a living. People that buy our papers are always satisfied with their content and quality.
Explore AcaDemon
Buyer Assistance
Seller Assistance
Share Our Success