United Health Group

Paper Summary:

This paper discusses the need for United Health Group to make use of strategic planning in order to improve the running of their organization. The paper discusses the company's organizational culture and relationship marketing, as well as leadership considerations. The paper's focus is on ways that the company can be successul and profitable and continue to grow.

Table of Contents:
Introduction
Discussion
Organizational Culture
Relationship Marketing
Conclusion

From the Paper:

"The company has been profitable, which has not created a huge dip in sales and revenue. It has been discovered that with this growth in technology, people have been able to compete with in the industry. For example, the typical companies are not the only ones that are fighting for the market. The company decided that this type of competition has decreased in value of stock prices and has made the company look into different methods to increase profitability. Considering these factors, the company must change its business model to allocate for modern growth. It is clear that if a manager cannot bring people on board with the company's vision then they will be required to take the necessary actions to ensure the company stays on track in the business transformation by involving the employees."

Sample of Sources Used:

• Relationship Marketing. Retrieved February 28, 2008, from http://www.rmarketing.com/Default.aspx?p=default&sub=none
• McShane, and Von Glinow. (2005). "Organizational behavior" (3rd ed.). New York: McGraw-Hill.
• (2008). United Health Group. Retrieved February 28, 2008, from http://www.unitedhealthgroup.com/
• (2008). United Health Group Financial.. Retrieved February 28, 2008, from http://www.unitedhealthgroup.com/invest/2007/10-K_2007.pdf
• Develop strategic plan. Retrieved February 28, 2008, from http://www.managementhelp.org/fp_progs/sp_mod/str_plan.htm

More papers on United Health Group:

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• Article Review # 137118 : "Graham on Social Determinants of Health"

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