Toys R Us

Paper Summary:

A detailed look into Toys R Us, the world's leading toy company. This paper attempts to examine the company's policies and methods of keeping a competitive edge and its methods of inter network communication. The author examines the company's use of new computer equipment to improve their communication systems and looks at the way in which certain changes make it possible for the company to survive future challenges and change. An analysis of company interaction and communication.

From the Paper:

"Competition is fierce in the retail toy industry, especially as more large discount chains enter the market. To help keep its competitive edge, Toys R Us, the worlds leading toy retailer, is using Microsoft's Exchange Server and Microsoft NetMeeting's to improve communication among the company's national offices and U.S. distribution centers. The question that we are addressing here is to what extent the company's changes in its internal organization and especially in its communications infrastructure is sufficient to enable it to meet the challenges that it will face in the future. Given the changes that the company has made, it does indeed seem to be in good shape for the future."

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