The Vermont Teddy Bear Company

Paper Summary:

This paper presents an overview of the Vermont Teddy Bear Company, looking first at the company's history, its successful growth as a small business and subsequent financial challenges it faced as the company expanded. The paper briefly looks at the CEOs at the Vermont Teddy Bear Company and their effectiveness in meeting the challenges of growth and expansion and then provides a SWOT analysis of the company.

Table of Contents
Introduction
Environmental Scanning
External Factors
Opportunities
Threats
Internal Factors
Strengths
Weaknesses

From the Paper:

"With this growth and expansion, expenses and finances started to become an issue. Prior to 1994, during the times of double digit growth and sales increases, there was little to be concerned about, but when sales did not meet with projected growth, the time came for the need of professional management. In 1995 Sortino stepped down from the Chief Executive Officer position and relinquished it to R. Patrick Burns. After turning VTBC around and showing a profit in 1996, Burn's changed the company in many ways by changing the name, shifting away from Bear-Gram in favor of retail outlets, and downsizing."

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