Paper Summary:

The paper provides an overview of the Nike company and its growth, revenues and market shares. The paper looks at Nike's vision and strategies and then offers a detailed SWOT analysis. The paper goes on to analyze the company's strategies, policies, business ethics, social responsibility and financials. Finally, the paper proposes future strategies and policies for Nike. The paper is of the opinion that Nike is well positioned to face various challenges due to the company's operational strengths, solid financial position and marketing prowess.

Outline:
Executive Summary
Overview
Vision/Mission
Strategies
Functional Points of Emphasis
Organizational Assessment
Recommendations
Conclusion and Summary

From the Paper:

"Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries, and have revenues of $18.6 billion. Yet, they are a growth company. Without any significant acquisition, they have consistently grown revenues and profits over the past several years by shifting emphasis on brands they own in growth sectors.
"Nike's marketing strategy revolved around two concepts - premium positioning and everyone with a body is an athlete. These concepts drive their strategies, including endorsements from the world's most popular athletes, and the development of products for both the serious athlete and the mass market.
"Financially, Nike is strong. They are liquid and are on a steady growth trajectory. They are, however, underleveraged. The company derives significant strength from its global production and logistics network. Despite this, the company faces many threats, both competitive and economic."

Sample of Sources Used:

• Cohen, Marshal (2007). USA: Athletic footwear is significant portion of overall footwear market. Fibre 2 Fashion. Retrieved October 21, 2008 from http://www.fibre2fashion.com/news/company-news/npd-group/newsdetails.aspx?news_id=32512
• Some financial information, ratios from Reuters. Retrieved October 21, 2008 from http://www.reuters.com/finance/stocks/overview?symbol=NKE.N
• Nike 2008 Annual Report. Retrieved October 21, 2008 from http://media.corporate-ir.net/media_files/irol/10/100529/Areports/ar_06/docs/10k.pdf
• Nike 2006 Annual Report. Retrieved October 21, 2008 from http://media.corporate-ir.net/media_files/irol/10/100529/Areports/ar_06/docs/10k.pdf
• Corporate overview, mission, vision from Nikebiz.com, Retrieved October 21, 2008 from http://www.nikebiz.com/company_overview/

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