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The Sony Ericsson Venture
Case Study # 116978
The Sony Ericsson Venture
This paper analyzes the weaknesses in the joint venture between Ericsson and the Sony Corporation.
1,153 words (approx. 4.6 pages) |
10 sources |
APA | 2009
Paper Summary:
The paper explains that Ericsson and the Sony Corporation created Sony Ericsson in order to combine the electronics expertise of Sony with the telecommunications experience of Ericsson, which would accomplish both companies' objectives at the lowest possible cost. The paper then discusses, however, how the management of the joint venture attempted to add the core competencies together without embedding them in a common organizational culture. The paper reveals that as a result, the resulting innovations have not fully capitalized upon the pooled expertise of the partner companies, causing the joint venture to be unsuccessful.From the Paper:
"Ericsson and the Sony Corporation created Sony Ericsson as a joint venture in 2001. They hoped to combine the electronics expertise of Sony with the telecommunications experience of Ericsson. The company started with 3,500 employees and was committed to becoming the number one producer of mobile multimedia products by 2006. When determining why these two parent companies decided to enter the mobile product market together through Sony Ericsson, one must first consider the advantages of joint ventures in the global market."Sample of Sources Used:
- Bob Lewis (2008). Managing Change Is Not Enough: You Must Create A Culture That Embraces It. InfoWorld, 20(45), 105. Retrieved October 6, 2009 from Academic Search Premier database.
- Charles L Martin (2003). Delineating the Boundaries of Marketing. European Journal of Marketing, 19, 2-16. Retrieved October 6, 2009 from Academic Search Premier database.
- Douglas F Carlberg (2005). Shifting Gears at Harris Corporation: Managing Change In the Fast Lane. Journal for Quality and Participation, 22(3), 34. Retrieved October 6, 2009 from Academic Search Premier database.
- Gustav Sandstrom (2009). Sony Ericsson to Replace CEO as It Looks to Reverse Slump. Wall Street Journal, 254(41), 4. Retrieved October 6, 2009 from Academic Search Premier database.
- Gustav Sandstrom (2009). Restructuring Costs Spur Earnings Decline of 56%. Wall Street Journal, 254(21), 3. Retrieved October 6, 2009 from Academic Search Premier database.
More papers on The Sony Ericsson Venture:
Cite this paper
APA Citation:
The Sony Ericsson Venture (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Case-Study-The-Sony-Ericsson-Venture/116978
MLA Citation:
"The Sony Ericsson Venture" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Case-Study-The-Sony-Ericsson-Venture/116978>
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Jun 08, 2008 I have an MBA from National University of Singapore and a BBA from University of Dhaka, Bangladesh. In MBA, my major was in operations management. However I covered a wide variety of subjects in marketing, finance and accounting. My paper on the analysis of financial statements was published. I enrolled in National University of Singapore because I was offered a full scholarship from the Asian Development Bank, one of eight such awards given every year. As part of an exchange program, I also spent one quarter in University of Washington, Seattle. There I covered four subjects in marketing, statistics, operations and IT. I have also worked in a variety of professional roles that allowed to me apply my academic learnings to real life.
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