The Shades of Green Resort

Paper Summary:

This paper explains that the Shades of Green Resort, formerly known as the Golf Resort and The Disney Inn, is for U.S. military personnel only in conjunction with a 100-year leasing agreement between Disney and the U.S. Department of Defense; however, the resort's world-class golf course is open to the general public. The author points out that this is the only family resort in the continental United States that offers low prices to military personnel, who are on R&R, and it is close to Disneyworld and many other popular attractions. The paper stresses that this hotel has the highest occupancy rate of any hotel in the United States, which is an essential component in determining the amount of money that an investor would offer for this resort; the resort has undergone a $94 million renovation and expansion, which added more revenue generating assets to the resort's property. Table.

Table of Contents
Introduction
Project Purpose
Brief History
Type of Business
Customers
Factual Summary
Revenue and Non- Revenue Asset of This Resort
Levels of Service Compared with Market Position
Dominant Market Position
Revenue Producing Departments in Order of Priority
Lodging
Food and Beverage
Recreational Activities
Entertainment
Gift Shop/Souvenir Items
Rentals/Services
Cost Areas
Twelve Major Attractions within 1 Hour Radius
Disneyworld
Universal Studios
Sea World
Kennedy Space Center
Cypress Gardens
Magic Kingdom Park
Epcot
Disney's Animal Kingdom
Orlando Museum of Art
Gatorland
Shopping Facilities
Activities at the Resort Including Special Events
Describe Types of Food and Beverage Outlets
Occupancy Broken Down by Room Rates
Average Daily Rate and Rooms Revenue
Total Resort Revenue and Estimated Net Operating Income
Cap Rate
Recommendations
Amount Investor Would Offer

From the Paper:

"As it relates to this particular resort, the recreational activities that are able to generate revenue is extremely important. In particular, the money that can be generated for the golf courses is essential to the success of the resort. Therefore, the resort must maintain the championship courts. Just as with many of the other assets that the resort has, it must also maintain the golf course because there is a great deal of competition in the area as it pertains to prestigious courses. This also means that the prices must be reasonable. The resort also has an opportunity to make substantial revenue from this asset because it is open to the general public."

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