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Case Study # 74868 :: The New General Electric With Jeffrey R. Immelt
The paper discusses major cultural changes introduced at General Electric by the new CEO Jeffrey R. Immelt.
Written in 2006; 1,340 words; 7 sources; APA; $ 45.95
Paper Summary:
The paper discusses the appointment of Immelt as the CEO of GE and how he surprised many by his approach to the previous CEO's legacy and by his vision of the company future. The paper emphasizes that Immelt's cultural changes are at the heart of the new CEO's ideas for reinventing GE. The writer explains how the changes push GE employees to new limits, influencing group and social processes and reforming collective attitudes and behaviors. The paper concludes that Immelt lays the groundwork for GE's long-term success and he will be the first one to push himself and his company to be the best they can be.
From the Paper:
"The analysis of changes introduced by Immelt and their effect on the dynamics of GE organizational culture can begin by discussing the layers of GE organizational culture prior to and after Immelt's arrival. According to Kreitner and Kinicki (2006), at more visible level, company culture represents observable artifacts that consist of physical manifestations of an organization's culture and include acronyms, manners of dress, awards, myths and stories told about organization, observable rituals and ceremonies, etc. "

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