The Necessity of Ethics in Business

Paper Summary:

This paper talks about ethical behavior in a corporate organization and uses a case study to highlight the necessity of ethics in business. The case study involves Anucha Brown Sanders, an executive at Madison Square Garden, and a sexual harassment suit she has filed against the organization she worked for as well as the head coach of the New York Knicks team. The author summarizes the experience that Sanders went through and describes the influences that lead to the unethical result of sexual harassment. The paper points out that the Sanders case is an excellent example of a violation of ethics on the part of one employee toward another and how this can ultimately damage the organization for its inaction and also suggests ethical decisions that could have been made for the best outcome.

Outline:
Conflictive Influences towards an Unethical Result
Challenges-Limitations-Omissions as Contributing to an Unethical Outcome
The Path to the Best Ethical Outcome

From the Paper:

"This disparity between the ethical guidelines within each individual employee makes it all the more important that the organization establish rules and regulations in this regards, and ardently stand by them. As will be illustrated in the Madison Square Garden and Mrs. Sanders situation, the failure of a company to do so can result in considerable costs, both in regards to finances and also image, which in the case of such public parties as Madison Square Garden and the New York Knicks, is particularly important, as the creation of brand equity and image is vastly expensive, but may be destroyed by a single public relations mishap."

Sample of Sources Used:

• Ferrell, O.C.; Skinner, Steven J. "" Journal of Marketing Research (JMR). 25.1, pp. 103-109.
• Bush, Victoria; Ferrell, Linda; Bush, Alan; Ferrell, O. C. "Investigating the Relationship Between Corporate Values and Practices of Marketing Organizations and Internet Ethics: An Exploratory Study." Marketing Management Journal. 13.2, pp. 1-13.
• Ferrell, O.C.; Johnston, Mark W.; Ferrell, Linda. "A Framework for Personal Selling and Sales Management Ethical Decision Making." Journal of Personal Selling & Sales Management. 27.4, pp. 291-299.

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