The Molson Coors Brewing Company

Paper Summary:

The paper examines the Molson Coors Brewing Company, a major competitor in the alcoholic beverage industry and primarily within the beer industry. The paper analyzes the company's leadership style, market value and human resource policies. The paper then provides a competitor analysis and concludes with a three-part recommendation that is designed to not only reassert Molson's major presence on the global market but allow it to differentiate itself in each specific market.

Outline:
Company Overview
Leadership Style
Teamwork
Environmental Aspect
HR Policies
Advancement
Motivation
Competitor Analysis
Change Management
Conclusions & Recommendations

From the Paper:

"Molson Coors Brewing Company (Molson) is a major competitor in the alcoholic beverage industry and primarily within the beer industry. Molson sells and markets malt beverage products under the Molson and Coors brands and is headquartered in Golden, Colorado of the United States ("Molson-Coors SWOT"). The company is extremely successful and well managed having posted revenues for 2005 in excess of $5b and revenue per share of $1.70 derived from a product line-up that includes Coors Light, Molson Canadian, Molson Dry, Carling, Grolsch, Coors, and Keystone, among others ("Molson-Coors 2005"). Given the recent merger activity between the former Molson Brewing and Adolph-Coors Company, this kind of performance indicates a well managed company."

Sample of Sources Used:

• "Company Spotlight: Molson Coors Brewing Company." MarketWatch: Drinks 5.3 (2006): 23-28.
• "Global Alcoholic Drinks." Datamonitor Publishing (2004).
• "Molson-Coors 2005 Annual Report." Molson-Coors Company, Investor Relations (online). 02 Dec.2006<http:// www.coors.com/ about.asp
• "Molson-Coors SWOT Analysis." Datamonitor (2005), Oct.
• "SABMiller 2005 Annual Report." SABMiller, Investor Relations (online). 01 Dec. 2006<http://www.sabmiller.com/sabmiller>.

More papers on The Molson Coors Brewing Company:

• Case Study # 71969 : "Case Study: Molson Coors Brewing Company"
• Analytical Essay # 131041 : "Molson and the Beer Industry"

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