The Medtronic Company

Paper Summary:

This paper relates the process by which the Medtronic Company is seeking to expand its products that are being sold in the healthcare industry. The author points out that the company recently altered its vision to include providing lifelong solutions for people with chronic disease, meaning that the company will now seek out more involvement in managing disease and will place the interests of patients first. The paper states that this new mission comes under the heading Medtronic Vision.2010.

From the Paper:

"The Medtronic Company has as its goal becoming the leading medical technology company in the world. The company recently altered its vision to include providing lifelong solutions for people with chronic disease, meaning that the company will now seek out more involvement in managing disease and will place the interests of patients first. This new view comes under the heading Medtronic Vision.2010. To a degree, the company faces an embarrassment of riches, for while competition is fierce, this large company has more opportunities than do smaller ones but also realizes that it must choose wisely, creating a challenge for the company to conduct needed research and to analyze the needs of patients and find ways to fill those needs. To begin this process, the company formed the Disease Platforms Team to find new opportunities where the business could provide solutions."

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