The Juice Zone

Paper Summary:

This paper analyzes the Saudia Arabian market in order to determine how best to market the Juice Zone company in the region. The paper first presents a brief overview of the Juice Zone and then provides an overview of the Saudi Arabian market. Next, the paper presents both a STEP analysis and a SWAT analysis for marketing the Juice Zone in the region.

Outline:
Company Overview
Market Overview
STEP Analysis
Social
Technological
Economic
Political
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

From the Paper:

"Another important cultural, and legal, consideration in Saudi Arabia is Shariah, or Shari'ah, or alternatively Sharia: Islamic Law. Islamic law is based on the principles of moral, ethical and religious conduct as outlined in the Koran. Siddiqi describes Shari'ah as: "The value system of Islam provides guidelines for all aspects of human behaviour, including economic, legal, political, social, material, cultural and moral affairs, contained in the Shari'ah..." ("Banking" par.1). The general importance of Shari'ah can not be discounted because it has a profound impact on the business, financial and banking industries in Saudi Arabia."

Sample of Sources Used:

• Held, C. C., & Held, M. M. Middle East Patterns: Places, Peoples, and Politics. Boulder, CO: Westview Press; 2002.
• "The Juice Zone." The Juice Zone Corporate Website (online). 25 Nov. 2006< http://www.juicezone.com/company/ business_of_company.htm>.
• Moaddel, Mansoor. The Study of Islamic Culture and Politics: An Overview and Assessment. Annual Review of Sociology, (2002): 359+.
• Siddiqi, M. A. "Banking on Shari'ah Principles: Islamic Banking Has Witnessed Remarkable Growth from Its Humble Beginnings in the Early 1970s into a 21st Century Multi- Billion Dollar Global Niche Industry." The Middle East, (2002): 34+.
• Siddiqi, M A. "Economic Report on the Gcc." The Middle East Jan. (2001): 27.

More papers on The Juice Zone:

• Analytical Essay # 130941 : "Juice Zone in Saudia Arabia"
• Business Plan # 100877 : "Juice Zone in Saudi Arabia"
• Essay # 122515 : "Juice Zone"

APA Citation:

MLA Citation: