The House of Fraser

Paper Summary:

This paper discusses the definition of what is meant by the concepts of work motivation, organizational culture and organizational structure. It analyzes each concept individually and then looks at the correlation between the three. It then presents a case study of the House of Fraser and looks at the indications whether or not the above concepts are relevant to the House of Fraser case.

Table of Contents:
Introduction
Motivation
Organizational Culture
Organizational Structure
Correlation between Motivation, Culture and Structure
House of Fraser
Changes in Structure, Culture and Motivation
Effect of Changes on the Nottingborough Store
Conclusion

From the Paper:

"A conscious effort to change the work culture was made when it was made clear that 'the change would be an ongoing process'. The aim was to make the group more dynamic and ready to face changing business environment. This was a significant cultural change for employees who were used to be confined to their own work and not bother about the other group stores or intense competition in the business. Awareness about the need to be profitable and to build on strengths was conveyed to the managers. 'Policies to change staff attitudes and behavior' and initiative entitled 'Focus on the Future' (House of Fraser, p.3) highlights the emphasis to change the culture."
"The issue of motivation was addressed in two ways. Using 'motives' - that act as motivation for people who contribute better towards organizational goals. E.g. new grades and pay structures, incentives for increased turnover etc. and by using 'drives' - that act as motivation for people who are unwillingly to accept the reorganization and e.g. fear of getting lower grade which could impact salary, fear of being redundant and hence losing the job etc."

Sample of Sources Used:

• House of Fraser case study, 2007, Lancaster University Management School, U.K.
• Huczynski, A.A. and Buchanan, D.A. (2007). Organizational Behavior An Introductory Text Sixth Edition, Pearson Education, Harlow, U.K.
• Maslow, A. (1943). A theory of human motivation. Psychological Review, 50(4), 370-96
• Maslow, A. (1954). Motivation and personality. New York. Harper and Row.
• Schein, E.H. (1984). Coming to a new awareness of organizational culture. Sloan Management Review, 25(2), 3-16.

More papers on The House of Fraser:

• Book Review # 122433 : "Lily Bart in "The House of Mirth"
• Book Review # 123396 : "Storytelling and 'The House of Thunder'"
• Analytical Essay # 23750 : "The House of Mirth"

APA Citation:

MLA Citation: