The Dell Computer Corporation

Paper Summary:

This paper states that Dell is the leading world direct supplier of computers and is the leading computer manufacturer in the United States. The paper points out the Internet and Dell's business model are complementary to one another. The author concludes, after using the strategy exercises, that Dell must leverage its internal competencies by continuing with the direct-to-customer model and leverage its external competitive advantage by using the Internet and other value added channels to improve the production and delivery of its products. Many charts and tables.

Table of Contents
Introduction
History
Dell's Vision Statement
Dell's Mission Statement
Company Details
The Dell Idea
Dell Products and Services
Desktop Computers
Notebook Computers
Workstations/Servers
Software and Peripherals
Services
Dell Today
Key People
Financial Performance
Strategic Overview
Stakeholders
Human Resources
Health Plans
401 (k)
Profit-Sharing/Bonus
Stock Purchase Plan
Dell Learning
Other Benefits
External Environment
Internal Environment
Porter's Five Forces
Competitive Rivalry
Product Substitutes
Barriers to Entry
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Conclusion

From the Paper:

"Michael Dell's idea in the personal computer industry was: Bypass the middleman who adds little value to the products and sell custom-built PCs directly to end-users. By using this innovative direct-marketing approach and by pioneering the industry's first service and support programs, Dell Computer Corporation has established itself as one of the top vendors of personal computers worldwide. In 15 years, the company's sales have grown from $6 million to $25.3 billion for the past four quarters. Since its first international subsidiary opened in the United Kingdom in 1987, Dell has opened sales offices in 34 countries around the world, and its 36,500 employees serve customers in more than 170 countries and territories."

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