The Case of Kimura K.K.

Paper Summary:

This paper explains that Pramtex has lost one of the most significant and influential Japanese customers, Kimura, and risks losing other business opportunities in the Asian market because of negative fallout of Pramtex's relation with Kimura. The paper considers whether Pramtex can possible save retain Kimura as a customer and save its image among other Asian corporations. The author concludes that Kimura could be re-included in Pramtex's portfolio; however, the time needed for this achievement is going to be quite long because the Japanese company's bitter taste is too recent to be forgotten. The paper stresses that all employees of the company must understand that appropriate interactions with partners are an issue that has at least equal importance to having the best products.

Table of Contents:
Problem Definition
Situational Analysis
Main Strengths
Multiple Weaknesses
The Main Opportunity
Two Major Threats
Identifying, Evaluating and Choosing Alternatives

From the Paper:

"Pramtex's main problem is Kimura's refusal to place a second order for three more Spartacus machines. Despite being enthusiastic about the quality and quantity of the outcome achieved by the new system implemented at the factory in Osaka, Mr. Kimura, the company's president, chooses to opt for other manufacturers in order to purchase the machines needed at his factory in Taiwan. The fax that John Reef (product manger and Pramtex representative in Japan) receives is quite confusing because it doesn't contain the reasons for such a sudden change of attitude."

Sample of Sources Used:

• "Kimura K. K. Can this customer be saved?" The International Institute for Management Development: Lausanne, 2001.

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