This paper examines Boise-Cascade's strategic acquisition of OfficeMax, the paper products retailer.
Written in 2008; 1,064 words; 3 sources; MLA; $ 37.95
Paper Summary:
The paper reveals that the merger of the two companies Boise-Cascade and OfficeMax improved the images and stock prices of both companies. The paper also explains that by possessing the name and the brand loyalty of OfficeMax, Boise-Cascade acquired new consumer capital and expanded its distribution arm. The paper explains further that for OfficeMax, being acquired by a company of the size and purchasing power of Boise-Cascade gave it the revenue, platform and impetus to improve its image and rival other fierce competitors.
From the Paper:
"Boise Cascade or OfficeMax? What name is more resonant to your consumer-savvy ears? Very likely, the latter, brand name of the famous office supply retailer is more familiar, even though it is a relatively smaller company. In fact, OfficeMax was acquired by a giant paper manufacturing and timber milling corporation in 2001, according to the Idaho Business Review. According to the homepage of the behemoth, acquiring entity, "Boise manufactures engineered wood products, plywood, lumber, and particleboard and distributes a broad line of building materials. The company also manufactures specialty and premium paper products, printing and converting papers, containerboard and corrugated boxes, newsprint, and market pulp" (Boise Cascade, Homepage, 2007). On the eve of the acquisition, Boise Cascade's stock price was strong for a company of its size and type. It was trading in the $24-to-$25 range, but there were fears that the company was slowly faltering."
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