A crisis communication critique of the Australian Wheat Board's response to the United Nations report, which revealed in November 2005 the company's illegal actions in the Oil-For-Food Program.
Written in 2007; 4,498 words; 28 sources; APA; $ 117.95
Paper Summary:
This paper analyzes the illegal activity of the Australian Wheat Board Ltd (AWB) with regards to corruption in the United Nations humanitarian project, the Oil-For-Food Program. The paper observes what led AWB to these illegal activities, examines the issue and studies the company's response to the crisis. The paper discusses the litigation public relations theories and J.E. Lukaszewski's seven-step process in order to analyze the crisis communication strategy of the company.
Table of Contents:
Introduction
AWB Limited and the Australian Wheat Industry
The Issue
AWB Crisis Communication Strategy
Conclusion
From the Paper:
"In November 2005, the United Nations report on the inquiry into corruption in the Oil-For-Food Program, led by Paul Volcker, revealed that 2200 companies participating in the program were misappropriating funds from the United Nations accounts to redistribute them to the Iraqi government. One of those companies, the Australian Wheat Board Ltd (AWB) was the company which provided the biggest kickbacks, reaching a value of AU$300 millions between 1999 and 2003. As a company with a high profile and facing a serious legal problem, AWB was obviously likely to draw upon itself attention from both the Australian and worldwide public and media (Lukaszewski, 1997). Consequently, with the release of the report accompanied by a "sudden, searing searchlight of public attention" (Mackey, 2002, p.318), AWB was obviously facing a crisis."
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