This paper discusses the centrality of sustainability in the New Belgium Brewing Company's business model.
Written in 2009; 1,991 words; 4 sources; APA; $ 63.95
Paper Summary:
The paper outlines the New Belgium Brewing Company's history of sustainability and discusses how the company became a leader in the development of sustainable technology in brewing. The paper discusses how New Belgium shows how a company can develop a sustainable organization. The paper then explains the different organizational roles that can impact sustainability practices for an entire company.
Outline:
Introduction
Overview of Sustainability in Brewing
New Belgium's History of Sustainability
How New Belgium Promotes Sustainability
From the Paper:
"In 2007, Jennifer Orgolini was hired to be the Chief Environmental Officer at New Belgium Brewing Company in Fort Collins, Colorado, marking the first time a microbrewery had created such a position. Sustainability has been at the core of New Belgium's operating model since its inception in 1991. In an article on sustainability at Terrain.org, David Wann states "This company...is also helping establish the operating principles of sustainable manufacturing." Just as importantly, sustainability has been worked into New Belgium's business model - and it's worked. The company has grown to be one of the largest breweries in the United States. They made 400,000 barrels of beer in 2005 and sold it to eleven states."
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