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Strategic management of RyanAir
Case Study # 115639
Strategic management of RyanAir
An in-depth look at Ryanair's competitive business strategies.
2,461 words (approx. 9.8 pages) |
22 sources |
APA | 2009
Paper Summary:
The paper discusses how because Ryanair operates in a highly competitive industry, the company has to focus on the process of building a sustainable competitive advantage. The paper explains that in order to meet this objective, the company implemented business level strategies of change management, the strategic alignment process, the balanced scorecard, strategic human resource management and the strategic planning process. The paper explores these strategies and how they contribute to the company's competitive advantage.Outline:
Executive Summary
Introduction
Managing Change
The Strategic Alignment Process
The Balanced Scorecard
Application of the Balanced Scorecard
Strategic Human Resource Management
The Strategic Planning Process
Conclusion
From the Paper:
"Ryanair operates in a highly competitive industry. Therefore the company has to focus on the process of building a sustainable competitive advantage. To meet this objective, the business level strategies that are implemented are change management, the strategic alignment process, the balanced scorecard, strategic human resource management and the strategic planning process. The strategic planning process is a critical success factor for the company because the organizational culture is based on institutionalizing change management. That is at the core of the business model. The strategic planning process enables the management to evaluate whether the process of managing change can be aligned to the strategic focus of the company."Sample of Sources Used:
- Aaker, David A. (2004). Strategic Market Management. McGraw Hill/Irwin.
- Armstrong, Michael. (2005). Strategic Human Resource Management. Prentice Hall.
- Bank, John. (1993). The Essence of Total Quality Management. McGraw Hill.
- Baldwin, Esther, and Martin Curley. (2007). Managing IT Innovation for Business Value: Practical Strategies for IT and Business Managers. Intel Press.
- Chanaron, Jean-Jacques & Dominique Jolly 1999, 'Technological management: expanding the perspective of management of technology ', Management Decision, 37, pp 23-43.
More papers on Strategic management of RyanAir:
Cite this paper
APA Citation:
Strategic management of RyanAir (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Case-Study-Strategic-management-of-RyanAir/115639
MLA Citation:
"Strategic management of RyanAir" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Case-Study-Strategic-management-of-RyanAir/115639>
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Jun 08, 2008 I have an MBA from National University of Singapore and a BBA from University of Dhaka, Bangladesh. In MBA, my major was in operations management. However I covered a wide variety of subjects in marketing, finance and accounting. My paper on the analysis of financial statements was published. I enrolled in National University of Singapore because I was offered a full scholarship from the Asian Development Bank, one of eight such awards given every year. As part of an exchange program, I also spent one quarter in University of Washington, Seattle. There I covered four subjects in marketing, statistics, operations and IT. I have also worked in a variety of professional roles that allowed to me apply my academic learnings to real life.
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