A analysis on the strategic marketing plan of Hutchison Whampoa.
Written in 2008; 2,848 words; 10 sources; APA; $ 84.95
Paper Summary:
This paper discusses strategic marketing techniques using Hutchison Whampoa as in illustration. The author analyzes the importance of product development in the mobile phone market and documents Hutchison Whampoa's foray into the mobile phone industry. The author also notes the current trends in the wireless communication arena and the approach that Hutchison Whampoa employs. The paper further talks about the capacity for the introduction of new innovative features based on market forecasts and other directional marketing plans and tactics.
Outline:
The Importance of New Product Development in Mobile Phone Market
How the Maturity Stage for '3' Can be Extended Through the Introduction of Timely New Innovations
Medium-term Directional Marketing Plan for New Video Conferencing Product
From the Paper:
"One of the more challenging aspects of competing in the telecom industry is the dearth of timely research concerning how past initiatives have played out in real world settings because things are just moving too fast for scholarly studies to maintain pace in the peer-reviewed literature. Indeed, existing maturity models for other industries are generally inappropriate or inapplicable to the telecom industry because Moore's law continues to hold true and it is reasonable to assume that Hutchinson Whampoa is already busy at work on its 4G platform. Nevertheless, based on the enormous resources already devoted to license acquisition and infrastructure development for the 3G model, it is vitally important for Hutchison Whampoa to extend the maturity stage for its UK-based "3" as long as possible."
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