Strategic Management at Jiffy Lube

Paper Summary:

This paper discusses strategic management for Jiffy Lube, an American leader in the automobile service industry. The paper specifically focuses on their plan to expand their business onto an international scale, namely to provide services to the countries in the European Union. The paper describes their two viable alternatives: a global approach and a multi-country approach and discusses the advantages and disadvantages of both.

Table of Contents:
Global Approach
Multi-Country Approach

From the Paper:

"Both approaches allow Jiffy Lube to operate internationally and benefit from the advantages of global operations. However the multi-country approach seems to present the automobile service company with more advantages and disadvantages, it basically has the same features, but on a limited scale, as the number of partner countries is limited. Basically, a global standpoint is characterized by a larger number of partners, which could both help but also generate impediments. The multi-country approach has reduced partners, reduced revenue possibilities but also reduced risks. The choice should depend on Jiffy Lube's approach to risk, but the most suitable alternative would be the global strategy. The rationale behind this choice is given by a larger access to resources and most importantly, an increased diversification of the company's portfolio across the globe, allowing it to counteract national losses with other national gains."

Sample of Sources Used:

• Murray, W.E., December 2005, Geographies of Globalization, Routledge Contemporary Human Geography, Taylor & Francis Inc.
• 2007, Official Website of Jiffy Lube, http://www.jiffylube.com/about/aboutjiffylube.aspx last accessed on May 6, 2008

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