Strategic Analysis of Google

Case Study # 109711

Business > Companies
Business > Information Mgmt. and Systems
Computer and Technology > Internet
Computer and Technology > Networks

A comprehensive strategic analysis of the search engine Google, an Internet search service company in the computer service industry.

4,970 words () | 11 sources | APA | 2008 United States

Paper Summary:

The paper discusses a case study dating back to 2005 and focuses on Google's efforts to achieve success as an Internet search and related services provider. The paper discusses Eric Schmidt, CEO of Google, assessing how to "develop an effective differentiating enterprise-wide strategy enabling Google to survive and prosper against aggressive competition in the intermediate and long term future. The paper has two diagrams.

Outline:
The Case
Company Background
Mission
Goals And Objectives
Strategies
Situation Analysis - External
Trends
Market Structure & Competition
Porter's Five Forces Analysis
Opportunities
Threats
Situation Analysis - Internal
Strengths
Weaknesses
Competitive Advantages
Critical Success Factors
Alternatives
Recommendations
Implementation
Contingency Plans

From the Paper:

"One of the most important areas subject organizational structure changes is recruiting. Google must develop a systematic approach and dedicate appropriate resources to seeking out cream-of-the-crop professionals for all areas of operation, not IT alone. Whether it is purchasing, HR, R&D or accounting, all enterprise functions must interact seamlessly and serve the ultimate goal of the organization by providing maximum value in their respective areas. "

Sample of Sources Used:

Brin, S. and Page, L. (December 31, 2005). Letter from the Founders. Retrieved November 7, 2008 from the World Wide Web: http://investor.google.com/2005_founders_letter.html
Digman, L. Strategic Management: Competing in the Global Information Age. Cengage Learning: Mason, 2008.
Dumler, M. and Skinner, S. A Primer for Management. Thomson Higher Education: Mason, 2008.
Google (2008A). Google User Experience. Retrieved November 8, 2008 from the World Wide Web: http://www.google.com/intl/en/corporate/ux.html#useful
Google (2008B). Our Philosophy. Retrieved November 14, 2008 from the World Wide Web: http://www.google.com/intl/en/corporate/tenthings.html

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APA Citation:

Strategic Analysis of Google (2012, January 15). Retrieved February 11, 2012, from http://www.academon.com/Case-Study-Strategic-Analysis-of-Google/109711