Strategic Alliances

Paper Summary:

This paper identifies the salient factors that must be taken into account in developing and sustaining strategic alliances for at home and abroad. The World Air Cargo Organization (WACO) alliance is presented as a classic example of how strategic alliances have been used to good effect by local companies in establishing a multinational network that can compete in an increasingly globalized marketplace. The paper reviews the literature to identify factors that lead to long-term, profitable alliances.

Table of Contents:
Executive Summary
Introduction to the Organization
Literature review on Strategic Alliances
Environment Analysis (External and Internal)
Analysis of Existing Strategic Alliances
Identification of Activities Contributing to the Development of Competitive Advantage
Identification of Alternative Strategic Alliances that will Complement and Enhance the Company's Competitive Position
Choice of Solutions and Justification

From the Paper:

"In some industries, though, this level of insight may not be possible or may be flawed at any given point in time because of a dearth of timely information concerning what others are doing. As Greenwald and Kahn point out, the choice of solutions for a given company at a given point in time would largely relate to what information was available upon which to formulate a best estimate."

Sample of Sources Used:

• Eisenhardt, M. K. (2002, Winter). "Has Strategy Changed?" MIT Sloan Business Review: 88-93.
• Farrell, D. (2000). "Beyond Offshoring: Assessing Your Company's Global Potential." Harvard Business Review 82-92.
• Greenwald, B. and J. Kahn. (2005, September). "All Strategy is Local." Harvard Business Review: 94-106.
• Hertz, S. (1996). "The Dynamics of International Strategic Alliances: A Study of Freight Transport Companies." International Studies of Management & Organization 26(2): 104.
• Jagersma, P. K. (2005). "Cross-border alliances: advice from the executive suite." Journal of Business Strategy 26(1): 41-50.

More papers on Strategic Alliances:

• Research Paper # 69455 : "Entrepreneurship and Strategic Alliances"
• Term Paper # 102975 : "Southwest Airlines and Strategic Alliances"
• Research Paper # 91186 : "B2B Strategic Alliances "

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