This paper discusses how the leadership and bases of power influence the organizational communication to make Starbucks into a Fortune 500 corporation.
Written in 2009; 2,780 words; 16 sources; APA; $ 82.95
Paper Summary:
In this article, the writer notes that for the last two decades, Starbucks has grown swiftly from a small coffee retailer to the world's largest coffee chain, helping create a large, growing market for premium coffee, building one of the world's most recognized brands, and forging a new business model based on respect for employees and customers and responsible corporate citizenship. This study discusses these issues in the context of communication, leadership, power and corporate culture and the impact of Starbucks rise and its recent problems. The writer also explores the concept of motivation, different motivational theories and details some of the motivational tools used and the employees' relation to the organizational communication. The writer concludes that leadership, power and corporate culture are integral components of organizational communication; and highlights their potential impact on the organization survival and success in the recent, challenging times.
Outline:
Abstract
Organizational Commitment and Communication
Starbucks and its Leadership
Bases of Power and Communication
Motivation Theories Fit into the Starbucks' Culture
Conclusions and Recommendations
References
From the Paper:
"Leaders make a difference. The evolution of Starbucks to the company as everyone knows it today began when Howard Schultz, Starbucks visionary founder took over the company, from his former business partners and built an American institution. His passion for coffee and vision helped him to transform a commodity product and a local coffee retailer into one of the greatest business success of the last decades. This leadership, vision, and fortitude set the foundation for the achievement of making Starbucks synonymous with coffee today, established Starbucks as one of the most recognized brand name in United States and the world's largest coffee chain.
"In order to analyze how strong leadership skills helped this transformation took place, it is important to understand how leadership fits in organizations and how various leadership styles would impact the organizational communication at Starbucks."
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