Starbucks Corporation and Strategies

Paper Summary:

This paper explains that this case study about the Starbucks Corporation focuses on its 2004 efforts to maintain or better its position in the specialty coffee cafe industry against the aggressive competition over the intermediate and long term future. The author presents the findings obtained by using external and internal situation analyses, Porter's 5 Forces analysis and critical success factors. The paper includes the author's proposed alternative strategies, recommendations, implementation and contingency planning.

Table of Contents:
The Case
Company Background
Mission
Goals and Objectives
Strategies
Situation Analysis - External
Trends
Market Structure and Competition
Porter's 5 Forces Analysis
Threat of New Entrants
Bargaining Power of Suppliers
Bargaining Power of Customers
Threat of Substitute Products
Competitive Rivalry
Figure: 1 Porter's Five Forces Analysis for the Specialty Coffee Cafe Segment.
Opportunities
Threats
Situation Analysis - Internal
Resources
Financial Resources
Physical Resources
Human Resources
Technology
Organizational Resources
Information
Reputation
Strengths
Quality
Personnel
Store Locations and Image
Sourcing
Merchandising
Licensing and Franchising
Weaknesses
Competitive Advantages
Competencies
Culture
Name Recognition and Popularity
Global reach
Image
Customer Sensitivity
Social and Environmental Consciousness
Critical Success Factors
Alternatives
Reduce Transaction Times within Stores
Rebuild International Operations
Franchise Cafe Operations
Recommendation
Implementation
Contingency Planning

From the Paper:

"According to Mockler, the specialty coffee cafe segment was a part of a larger restaurant industry divided into independently owned restaurants and restaurant chains. Restaurant chains were further divided into full-service and limited service restaurants. Full-service restaurants were represented by dinner houses, family restaurants and grill/buffet restaurants. Limited-service restaurants were divided into fast food and specialty eateries. Fast food was represented by sandwich, pizza, and chicken chains."

Sample of Sources Used:

• Berman, B. and Evans, J. (2007). Retail Management: A Strategic Approach. Pearson Education, Inc.: Upper Saddle River, NJ.
• Bhide, A. (2000). The Origin and Evolution of New Businesses. Oxford University Press, 2000.
• Digman, L. Strategic Management: Competing in the Global Information Age. Cengage Learning: Mason, 2008.
• Dumler, M. and Skinner, S. A Primer for Management. Thomson Higher Education: Mason, 2008.
• Gray, S. (April 12, 2005). Coffee on the Double. Wall Street Journal. Retrieved November 23, 2008 from the World Wide Web: http://www.espressonow.com/sub-pages/images/wsj-starbucks.pdf

More papers on Starbucks Corporation and Strategies:

• Essay # 75698 : "Starbucks Corporation"
• Essay # 89335 : "Starbucks: Organizations and Individuals"
• Case Study # 113504 : "Starbucks Corporation"

APA Citation:

MLA Citation: