Sports Management

Paper Summary:

This paper presents an in-depth, critical assessment of the current state of the Australian National Netball League. It identifies the major challenges and opportunities that the league will face in the near future. The author also recommends strategic development of the sport and offers ideas for its implementation.

Outline:
Abstract
Executive Summary
Introduction to and Brief History of Netball
Strategy Analysis (SWOT)
Strategy Development
Strategy Implementation
Major Challenges and Opportunities
Recommendations and Conclusions
References

From the Paper:

"The league has a competitive advantage almost inherently it can be said because of the fact that the league was the first of its kind, gaining a foothold in a new sport and developing it into an organized structure which eventually evolved into a formalized business model in itself, as well as the fact that organized sports such as netball have the chance to claim a portion of the tens of billions of international dollars spent on professional sport every year, not to mention the league's popularity with fans and players alike . While the research conducted indicates that Australia has made quite an effort in the pursuit of its competitive advantage regarding the promotion of its own netball league and staying ahead of competing leagues elsewhere in the world, there are always areas where the pursuit of competitive advantage can be enhanced and increased; these areas will be discussed in subsequent sections of the paper, which is not toe say that they are not important, as they are critical."

Sample of Sources Used:

• Australian National Netball League. (2006). History of Australian Netball League. Retrieved April 18, 2006, from Australian National Netball League Web Site: http://www.netball.asn.au/extra.asp?id=12&OrgID=1
• Australian Netball Team. (2004). Netball in Brisbane. Retrieved April 18, 2006, from Brisbane Online Web Site: http://www.ourbrisbane.com/activeandhealthy/sport/netball/#aussie
• Australian Subscription Television and Radio Association. (2003). Free to Air Television Duds Sports Fans Again. Retrieved April 19, 2006 from the ASTRA Website: http://www.astra.org.au/content/pdf/MediaReleases/ASTRA_14Jul03_FTASportsTelecasts.pdf#search='Australian%20Netball%20media%20coverage'
• Douvis, J. (2002). A review of the research areas in the field of sport marketing: Foundations, current trends, future directions. University of Stanford, USA.
• Drana Group. (2006). Overview of Sports Management and Marketing. Retrieved April 18, 2006, from Drana Sports Management Group Web Site: http://www.dranagroup.com/marketing.html

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