Southwest Airlines Case Analysis

Paper Summary:

The paper provides a detailed assessment of Southwest Airlines' current market position as well as an assessment of the supplemental and alternative strategies that should be considered in the future. The paper includes a thorough SWOT analysis, an assessment of the macro environment, an evaluation of industry factors and competitive environment and an internal environment evaluation. The paper also conducts an evaluation of the management culture and climate, an evaluation of critical factors and an identification of the internal strategy. The paper includes tables as appendices to the paper.

Outline:
Executive Summary
SWOT Analysis
External Environment
Internal Environment
Internal Strategies
Strategic Alternatives
Suggested Strategy & Support

From the Paper:

"Southwest Airlines entered the airline industry with a splash in 1966 when Rollin King, an entrepreneur from San Antonio, TX, presented his plans to local attorney Herb Kelleher to start a low-cost, low-fare airline to shuttle passengers between Dallas, San Antonio, and Houston. The airline did not actually begin doing business until 1971 because rival airlines bogged the King and Kelleher with multiple legal and regulatory proceedings to try and keep the company grounded from the start. Much to the dismay of industry rivals, Southwest Airlines began to fly in 1971 with a fleet of just 3 Boeing 737 aircraft and 3 destinations in 1 state. After thirty-eight years in the airline industry, Southwest Airlines now has 544 Boeing 737 aircraft and 64 cities in 32 states."

Sample of Sources Used:

• Advanced Blended Winglets. (2009, June 7). The 737 Technical Site. Retrieved December 5, 2009from http://www.b737.org.uk/winglets.htm.
• Bachman, Justin. (2009, July 31). Southwest Airlines Moves in on Frontier. BusinessWeek Online.Retrieved December 7, 2009, from http://web.ebscohost.com.dbproxy.tamut.edu/ehost/detail?vid=7&hid=112&sid=95baf4b1-7bda-4150-b903-d4281b491a72%40sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=43573976#db=bth&AN=43573976
• FAA. (2009). What we do - Federal Aviation Administration (FAA). Retrieved December 5, 2009, fromhttp://www.faa.gov/about/mission/activities/.
• FAA Settles Southwest Airlines Civil Penalty for $7.5 Million. (2009, March 2). Federal AviationAviation Press Release. Retrieved December 3, 2009, fromhttp://www.faa.gov/news/press_releases/news_story.cfm?newsId=10415.
• FLSA. (2009).Compliance assistance - Fair Labor Standards Act (FLSA). Retrieved November 24, 2009, from http://www.dol.gov/esa/whd/Flsa/.

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APA Citation:

MLA Citation: