Signs R Us

Paper Summary:

This paper briefly examines the history of the company Signs R Us setup in 1948. It attempts to determine why the company has not been a financial success using a SWOT analysis as well as an examination of company strategy and marketing techniques.

Outline:
History
Internal Environment: Strengths
Internal Environment: Weaknesses
External Environment: Opportunities
External Environment: Threats
SWOT Analysis (Suggested Strategy)
Corporate-Level Strategy
Business-Level Strategy
Structure and Control
Recommendations

From the Paper:

"Signs R Us had always had loyal and steady customers. Walter's skill as a craftsman was also extremely important, undoubtedly, and it didn't hurt that during the 1940s and 1950s there was a burgeoning need for neon signs for such places as drive-in theatres and other new novelties, not to mention the oil companies in the 1960s and the onslaught of new grocery stores advertising weekly specials. But in later years, stores decided to go with a "one sign fits all" approach, and therefore, Signs R Us lost a lot of steady clients. This fact became a trend and by 1988, sales had fallen 25%, which is where we end with Wilma and her financial statement fiasco. "

Sample of Sources Used:

• Wilt, Dean A. Signs R Us: Case 3. 1990. The University of North Carolina Business School at Chapel Hill.

More papers on Signs R Us:

• Essay # 70006 : "The Marketing of Toys 'R Us"
• Analytical Essay # 4095 : "Analyzing "Toys 'R' Us" Case"
• Analytical Essay # 4225 : "Toys R Us:Analysis of Adopting an E-Commerce Strategy in a Bricks and Mortar Organization."

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